Menu
Labor and Agents

Tandem adds marketing work for agent’s MLB clients

Tandem Sports & Entertainment, the firm formed a year ago by attorney and NBA agent Jim Tanner, has expanded to handle marketing services for baseball players, including Seattle Mariners pitcher Chris Young.

MLB agent and attorney Jon Fetterolf, who worked at Williams & Connolly before joining law firm Zuckerman Spaeder last year, has formed a partnership with Tandem in which the agency will handle all off-the-field work for his baseball clients.

Tanner
Those clients include Washington Nationals pitcher Ross Ohlendorf, Atlanta Braves reliever David Hale, Colorado Rockies utility player Matt McBride and San Diego Padres infielder Chris Nelson, who was just designated for assignment. Fetterolf, who also works as litigator and attorney representing agents, players and high-profile individuals, specializes in contract work for his clients. He will remain at Zuckerman Spaeder but will outsource marketing and off-the-field work for his clients to Tanner and a team at Tandem.

He and Tanner worked together for more than 10 years at Williams & Connolly, and both said that relationship was the reason for the deal.

Fetterolf

At Tandem, the players will be represented by a team that will include Terese Whitehead, senior vice president of marketing and brand development; Meredith Geisler, senior vice president of communications; and Helen Dooley, senior vice president of talent representation and general counsel.

Dooley and Whitehead worked at Williams & Connolly and Geisler was outside public relations to Williams & Connolly’s sports division before moving with Tanner to his new agency last year.

“I’m a lawyer,” Fetterolf said. “I am a litigator. I am not a marketing person. I am not a PR person, so I felt I needed to provide those services that are necessary to my clients. Rather than to start from the ground up and hire all those people, these are people I know and like. Our players like them. They are people with great integrity.”

Neither Tanner nor Fetterolf disclosed the financial terms of the partnership.

Tanner formed Tandem last October after working at Williams & Connolly since 1997. Tanner represents 31 basketball players in the NBA and WNBA and on teams globally.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2014/09/15/Labor-and-Agents/Tandem-Sports.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2014/09/15/Labor-and-Agents/Tandem-Sports.aspx

CLOSE