‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/Sept. 1-7, 2014/People and Pop CulturePrint All
The San Diego Padres hired Don Welke as vice president of scouting operations. Welke was a senior special assistant for the Texas Rangers.
Palace Sports & Entertainment and the Detroit Pistons promoted Chris Quinn to senior vice president of business development and Mike Donnay to vice president of brand networks.
The University of Wisconsin promoted Chad Kimmel to assistant athletic director for development.
The Citadel hired Jim Senter as athletic director. Senter was senior associate athletic director for external operations at the University of Colorado.
East Carolina University hired Jason Steinberg as director of ticket operations. Steinberg was associate director of ticket operations at the University of North Carolina.
The Atlantic Sun Conference promoted Sherri Booker to executive associate commissioner, John Roberts to assistant commissioner for championships and operations, Patrick McCoy to assistant commissioner for media relations and Keith Hendrix to director of championships. The conference hired Meredith Eaker as associate commissioner for sports administration, Johannes Schneider as coordinator of media relations and Adam Obringer as assistant director of media relations.
Chicago State University hired Denisha Hendricks as athletic director. Hendricks was athletic director at Kentucky State University.
Iona College promoted Chris Merce to assistant athletic director for academic services.
Louisiana Tech University hired Marco Born as senior associate athletic director for external operations. Born was an associate athletic director at Middle Tennessee State University.
Northern Illinois University hired Jerome Rodgers as senior associate athletic director for compliance and administration. Rodgers was associate athletic director for compliance at Georgia Tech.
Paine College promoted Selina Kohn to athletic director.
The University of Missouri promoted Ashley Moore to senior director of external engagement.
The University of Arkansas hired Chris Freet as senior associate athletic director for external operations and strategic communications. Freet was senior associate athletic director for communications, marketing and ticket sales at the University of Miami.
The University of Delaware hired Jason Cichowicz as assistant athletic director for ticketing operations. Cichowicz was athletic ticket manager at Lafayette College.
The University of Waterloo hired Roly Webster as athletic director. Webster was executive director and chief operating officer for the student union at Wilfrid Laurier University.
UCLA promoted Petrina Long to executive associate athletic director, in addition to her role as senior woman administrator.
Butch Worley stepped down from the position of deputy director of men’s athletics at the University of Texas.
Virginia Tech hired Carly Northup as assistant athletic director of external engagement and Matthew Mayotte as director of student-athlete academic support services. Northup was assistant athletic director of external engagement at the University of Missouri, and Mayotte was director of student-athlete services at Troy University.
West Virginia University Athletic Director Oliver Luck added the title of associate vice president for the university.
Memphis International Raceway promoted Sharon Nix to director of food, beverage and facilities.
The NFL Media sales team promoted Ben Simonds to sales director.
The Buffalo Sabres named Kevin Devine director of player personnel and Jason Long coordinator of player development.
The St. Louis Blues promoted Phil Siddle to group vice president and chief financial officer and Jay Roberts to group vice president for building operations and booking, and hired Jeff Ajluni as group vice president for corporate partnerships and community development and Josh Bender as group vice president for ticketing and guest experience.
The Toronto Maple Leafs hired Brandon Pridham as assistant to the general manager. Pridham was senior director of central registry and senior adviser for central scouting for the NHL.
Intersport hired Jason Langwell as a senior vice president in its sponsorship and event marketing division and Greg Alm as vice president of strategic partnerships. Langwell was senior vice president of sports and entertainment for Erwin Penland, and Alm was with customer marketing and sales for ESPN.
ESPN promoted Stephanie Druley to senior vice president of production for college networks.
NASCAR added the duties of leading the company’s operations at NASCAR Plaza to Steve Phelps, executive vice president and chief marketing officer, and named Steve O’Donnell executive vice president and chief racing development officer, with leadership of NASCAR’s Research and Development Center. Phelps and O’Donnell will work in the Charlotte area after being based in Daytona Beach, Fla. Gene Stefanyshyn was promoted to senior vice president of innovation and racing development and Robin Pemberton to senior vice president of competition. Tom Swindell was assigned to Concord, N.C., to work with O’Donnell on development projects.
North American Sports Group named Bruce Fletcher director of business development, Jack Burger director of sports programming, Jamie Ramsey director of Texas and national activation, Mike Lambert director of Florida and sports programming, and Kim Dennis director of business development and event operations.
The Columbus Crew hired Andy Loughnane as president of business operations, and named Mike Malo senior vice president and chief marketing officer and Clark Beacom vice president of ticket sales, services and operations.
Sporting Goods and Apparel
BRG Sports promoted Dan Arment to executive vice president and named him to the board of directors. Arment was also named president of Bell Cycling Products while retaining his role as president of Riddell Sports.
Fanatics hired Matt Madrigal as chief technology and product officer. Madrigal was senior vice president of ecommerce and marketing for Williams-Sonoma.
Nike promoted Heidi O’Neill to vice president and general manager of Nike Stores and Amy Montagne to vice president and general manager of Nike Women’s.
Wilson Sporting Goods named Nick Gonzales global marketing director and Tim Buwick U.S. promotions director for racket sports.
LA Marathon hired Mark Scoggins as vice president of business development. Scoggins was chief revenue officer for the National Basketball Retired Players Association.
New York Road Runners named Peter Ciaccia chief production officer and Michael Capiraso chief operating officer.
The Sports Broadcasting Hall of Fame on Dec. 16 will induct Ken Aagaard, Steve Bornstein, Bob Dixon, David Hill, George Orgera, Chris Schenkel and David Stern.
Stats Co-Chief Operating Officer Steve Byrd and Brian Kopp, senior vice president of sports solutions, both stepped down from their positions.
Awards and Boards
U.S. Bank NA named Bill Mudd, Churchill Downs executive vice president and chief financial officer, and Gary Ulmer, Louisville Bats president and chief executive officer, to the bank’s Louisville advisory board.
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All around the Open
Serena Williams, winner of the 2014 Emirates Airline U.S. Open Series women’s title, is flanked by the Emirates Airline cabin crew, along with USTA Chairman, CEO and President Dave Haggerty (left) and USTA Executive Director and COO Gordon Smith. The presentation was Aug. 25 at the USTA Billie Jean King National Tennis Center.
Photo by: GETTY IMAGES / USTA
When superstars come in threes: Tennis’ Roger Federer and Billie Jean King and basketball’s Michael Jordan meet following a match on Day 2 of the Open.
Photo by:GETTY IMAGES
The 14th annual USTA Foundation Opening Night Gala, honoring broadcaster, former player and foundation Chairwoman Mary Carillo, was Aug. 25 in the President’s Suite. From left: the foundation’s Dan Faber, Gayle King of “CBS This Morning,” Carillo and the foundation’s Thomas Chen.
Photo by:STEVE FREEMAN
SEC launch party
Southeastern Conference Commissioner Mike Slive speaks at the SEC Network launch party. Also at the event, Aug. 21 at the Ballantyne Country Club in Charlotte, were (below) broadcaster Brent Musburger and ESPN’s John Skipper.
Photos by:TRAVIS BELL / ESPN IMAGES
Hammerin’ Hank and the Commish
MLB Commissioner Bud Selig and hall of famer Hank Aaron attend the Evening With Hank fundraiser at Miller Park in Milwaukee. All proceeds from the Aug. 24 event will benefit the Hank Aaron Chasing the Dream Foundation.
Photo by: SCOTT PAULUS / MILWAUKEE BUSINESS JOURNAL
Ready to learn
Denise DeBartolo York and Chevron’s Michael Wirth join San Francisco 49ers Academy students for the opening of the Denise DeBartolo York Education Center’s Chevron STEM Zone. The event was Aug. 22 at Levi’s Stadium.
Photo by:SAN FRANCISCO 49ERS
All for the hall in Atlanta
At the Aug. 23 grand opening of the new College Football Hall of Fame in Atlanta (from left): Steve Hatchell of the National Football Foundation and hall, Atlanta Mayor Kasim Reed, the hall’s John Stephenson and Chick-fil-A’s Steve Robinson, a foundation board member.
Photo by:MICHAEL HEAPE
Jones family at Cowboys’ new HQ site
The first family of the Dallas Cowboys digs in at the ceremonial groundbreaking for the Cowboys’ headquarters, held Aug. 22 in Frisco, Texas (from left): Stephen Jones, Jerry Jones, Charlotte Jones Anderson and Jerry Jones Jr.
Photo by:JAMES D. SMITH / DALLAS COWBOYS
Reds, MLB, P&G cut ribbon
At the dedication of the P&G Cincinnati MLB Urban Youth Academy on Aug. 22 (from left): The Cincinnati Reds’ Joe Morgan, Phil Castellini and Jay Bruce; Procter & Gamble’s Jodi Allen; the Reds’ Brandon Phillips; MLB’s Frank Robinson and Bud Selig; and the Reds’ Bob Castellini.
Photo by:REDS COMMUNITY FUND
‘Making the Pitch’ at women’s summit
At the annual Cynopsis Sports Women of Action summit, Aug. 19 at the New York Athletic Club, executives discussed marketing to women for the “Making the Pitch” panel (from left): Flo Bryan of CSE, Mike Messersmith of Chobani, Jody Bennett of Aquarius Sports and Entertainment, Sandra Carreon-John of M&C Saatchi Sport & Entertainment, Michael Jaquet of the U.S. Ski and Snowboard Association, and Vanessa Shay of AEG and WISE LA.
Photo by:CYNOPSIS SPORTS
Welcome to Ballmer
AEG President and CEO Dan Beckerman (left) and Staples Center President Lee Zeidman (right) welcome new Los Angeles Clippers owner Steve Ballmer to Los Angeles at a Clippers fan rally Aug. 18 at Staples Center.
Photo by:ANDREW BERNSTEIN / BERNSTEIN & ASSOCIATES
Honor for Kennedy
International Speedway Corp. CEO Lesa France Kennedy was among the women honored by the National Women’s History Museum at its Women Making History brunch Aug. 23 at the Skirball Cultural Center in Los Angeles. Fox Sports Media Group’s David Hill introduced Kennedy.
Photo by:TODD WILLIAMSON / INVISION / AP IMAGES
Belichick huddles up with panelists
New England Patriots coach Bill Belichick and his foundation’s executive director, Linda Holliday, played host to more than 230 guests at the inaugural Bill Belichick Foundation Hall of Fame Huddle at the Boston Harbor Hotel on Aug. 20. The panel discussion featured Belichick (center), Tedy Bruschi (right) and Troy Brown (second from right) and was moderated by Scott Zolak (left). With them is Johns Hopkins lacrosse coach Dave Pietramala.
Photo:COURTESY OF RUSS MEZIKOFSKY PHOTOGRAPHY
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All photos courtesy of Little League International