September 1 - 7, 2014 Vol. 17 — No. 20

Top Stories

  • Sport or spectacle?

    No one doubts the NFL can put on a great show in London, but not everyone is sure the U.K. is ready for a full-time franchise.

  • Sponsors kicking off activation

    Eleven NFL sponsors will activate at the Thursday night opener between Seattle and Green Bay, and a Game Day Village outside CenturyLink Field will include nine partners.

  • Busch, Boykin shake up business model

    Former GMR Marketing executives Greg Busch and Mike Boykin are launching a new sports marketing agency called Bespoke Sports & Entertainment.

  • Perfect timing: Citizen expands deal with USTA

    Citizen Watch is renewing its sponsorship of the U.S. Open and expanding its deal to cover the eight Emirates Airline U.S. Open Series events as well as the USTA’s planned player-development complex in Orlando.

  • For Chase, a March Madness-style grid game

    NASCAR's promotion of the Chase for the Sprint Cup includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign designed to raise awareness of the new format.

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