How ‘Friday Night Lights’ came to life PGA Championship merch sales up 10% More NBA options on Thursday nights Softening the Tiger Effect Rio’s ticket resale is broadest yet Toyota, Long Beach keep rolling Packers’ Titletown to cost up to $130M Plugged In: Steve Keener ‘Madden NFL 16’ has a blockbuster Churchill taps Ticketmaster for Derby
SBJ/Aug. 25-31, 2014/People and Pop CulturePrint All
The Baltimore Orioles promoted Tripp Norton to director of baseball operations, Kevin Buck to director of team travel, Sarah Gelles to director of baseball analytics and Bill Wilkes to assistant director of major league administration and professional scouting.
The Detroit Pistons hired Jeff Nix as an assistant general manager. Nix was director of basketball operations at Wake Forest University.
Alcorn State University hired Derek Horne as athletic director. Horne was athletic director at Florida A&M University.
Fresno State’s athletic director, Thomas Boeh, took a new position as special assistant to the president.
Furman University named Chandler Carver director of social media. Carver continues in her role as assistant sports information director.
Hampton University hired Paula Jackson as assistant athletic director for compliance and student services and senior woman administrator.
Georgia State University hired Charlie Cobb as athletic director. Cobb was athletic director at Appalachian State University.
Oregon State University hired Jim Patterson as senior associate athletic director and senior director of development for intercollegiate athletics. Patterson was city manager and chief executive officer for Corvallis, Ore.
The College of the Holy Cross hired Reggie McIntyre director of athletics marketing and special events. McIntyre was an external relations associate at the University of Louisville.
The University of Illinois hired Mike Waddell as senior associate athletic director for external relations. Waddell was senior associate athletic director for external relations and strategic communications at the University of Arkansas.
The University of Alabama-Birmingham promoted Justin Mackey to assistant athletic director for student-athlete development.
The University of Arkansas promoted Justin Maland to associate athletic director for facilities and Mark Taurisani to assistant athletic director for football operations.
The University of Massachusetts Dartmouth named Amanda Van Voorhis athletic director. Van Voorhis was associate athletic director and senior woman administrator as well as the women’s basketball coach.
The University of Massachusetts Lowell hired Ja’Marcus Hampton as associate athletic director for advancement. Hampton was director of advancement for athletics at Radford University.
The University of Mississippi hired Jennifer Saxon as assistant athletic director for student-athlete development. Saxon was assistant athletic director for athletics academic enhancement and senior woman administrator at South Carolina State University.
The University of New Hampshire promoted Nicole Richard to associate athletic director for marketing and revenue generation, and hired Allen Lessels as staff writer for UNHWildcats.com. Lessels covered the university for the New Hampshire Union Leader.
The University of Texas-Pan American promoted Chelsea Blakely to associate athletic director for external operations, Jonah Goldberg to associate athletic director for communications and Adam Mendez to assistant athletic director for events and facility operations.
Virginia State University hired John Westbrook as sports information and marketing director. Westbrook was assistant manager of media relations at Jackson State University.
The Brooklyn Bowl hired Christi Nelson as director of brand marketing and public relations. Nelson was public relations and sponsor relations manager for AEG Live Las Vegas and The Colosseum at Caesars Palace.
The Miami Dolphins promoted Ryan Herman to director of football administration, and named Mike Tannenbaum a team consultant, Dennis Lock head analyst, Dave Regan sports science analyst and Jonathan Gress assistant athletic trainer and physical therapist.
The Minnesota Vikings named former Vikings player E.J. Henderson the team’s youth football manager.
The College Football Playoff hired Jason Sabatino as director of business and ticket operations. Sabatino was associate director of championships and alliances, marketing and ticketing for the NCAA.
CSE promoted Adam Zimmerman to president, Monty Mullig to president of digital, Doug Manning to executive vice president of marketing, David Healy to senior vice president of integrated marketing services, David Doan to vice president of marketing, Kay Scott to director of marketing and David Koonin to director of talent services for client representation.
Wasserman Media Group’s senior vice president of communications and marketing, Stephanie Rudnick, stepped down from her position.
Comcast SportsNet Mid-Atlantic promoted Mark Friedman to manager of technical innovation and named Benjie Kaze executive producer and director of original content and programming.
Turner Sports senior vice president and executive creative director Craig Barry was given oversight to Turner Sports’ operations and technology in addition to his current role.
The Australian Olympic Committee named Fiona de Jong secretary general. De Jong replaces Craig Phillips, who was with the AOC for 23 years.
Sporting Goods and Apparel
Respect Your Universe promoted Marcello Leone to chief executive officer.
Sports Commissions and Tourism Boards
LakePoint Sporting Community hired Mike Whitehead as vice president of strategic partnerships.
Apple hired Musa Tariq as digital marketing director. Tariq was global senior director of social media and community for Nike.
The Ultimate Fighting Championship hired Carlos Juarez as vice president of Spanish-language production. Juarez was director of production for Fox Networks.
Air Charter Service hired Jamie Harris as vice president of its group charter division.
The Sports Facilities Advisory named Joan LeMahieu general manager for SFA-managed City Beach in San Francisco.
Awards and Boards
Philly Sports Holdings named former Philadelphia Flyers President Peter Luukko chairman.
The Women’s Sports Foundation named Deborah Slaner Larkin chief executive officer and Madeline Weinstein to the board of trustees.
Under Armour named George Bodenheimer, former ESPN executive chair, to its board of directors.
The Pro Football Hall of Fame named Randall Hunt chairman of its board of trustees and Dennis Nash vice chairman. Theodore Boyd retired from the board.
The Thoroughbred Racing Association named to its board of directors handicapper Judy Wagner; Michael Rogers, The Stronach Group racing division president; Scott Wells, Thoroughbred Racing Associations president, and Remington Park and Lone Star Park president and general manager; and Joe Morris, representing the Thoroughbred Owners of California.
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Big day for the Big 12
The Big 12 Conference played host to its first State of College Athletics forum Aug. 6 in New York City. From left: John Currie, Juliet Macur, Armen Keteyian, Bob Bowlsby, Ken Starr, Donna Lopiano, Steve Patterson, Kevin Blackistone, Selvin Young, Jimmy Roberts and Oliver Luck.
Photo by:STUART RAMSON
Retreating in Montana
At the Relativity Executive Retreat in Kalispell, Mont., Aug. 11-13: Relativity Football CEO Eugene Parker; Happy Walters, COO, Relativity Media and CEO, Relativity Sports; Relativity Sports President Josh Swartz; NFL agent Roosevelt Barnes; Relativity Baseball President Fernando Cuza; Relativity Baseball CEO Mark Pieper; and NFL agent Doug Hendrickson.
Photo by:ASHLEY SMITH BECKER / RELATIVITY SPORTS
UMass summer workshop
UMass professor Steve McKelvey and students and faculty from Brazil’s Universidad Nove de Julho participated in a recent summer education workshop at the McCormack Center for Sport Research and Education at the Isenberg School of Management.
Photo by:JANIS ORI
Motorsports Hall of Fame of America induction
At the Motorsports Hall of Fame of America induction ceremony in Detroit on Aug. 6: SRT Motorsports driver Jonathan Bomarito, Bridgestone Americas’ Lisa Boggs, the Chevrolet Detroit Belle Isle Grand Prix’s Charles Burns, and SRT Motorsports’ Ralph Gilles and Beth Paretta.
Photo by:MARIA GRADY / MSHFA
Clinton receives PGA service award
PGA Chief Commercial Officer Jeff Price, former President Bill Clinton, and Wasserman Golf EVP Barry Hyde at the Distinguished Service Award program for the PGA Championship on Aug. 6 at The Louisville (Ky.) Palace.
Photo by:MONTANA PRITCHARD / PGA OF AMERICA
Global in Glendale
On the field at University of Phoenix Stadium in Glendale, Ariz.: Peter Sullivan and John Page of Global Spectrum, Dave Scott of Comcast-Spectacor and Monty Jones Jr. of Jobing.com Arena. Global Spectrum, a subsidiary of Comcast-Spectacor, operates both the stadium and the arena.
Photo by:GLOBAL SPECTRUM
Sun shines on Wyndham Championship
At the PGA Tour’s Wyndham Championship in Greensboro, N.C.: Wyndham Worldwide’s Steve Holmes, Piedmont Triad Charitable Foundation’s Bobby Long, golfer Fred Couples, Wyndham’s Franz Hanning, L.A. Clipper Chris Paul and tournament director Mark Brazil.
Photo by:KEVIN RINKER
Ready to roll
Talladega Superspeedway Chairman Grant Lynch and Birmingham Mayor William Bell attend the unveiling of the Talladega Grille in the newly renovated wing of the Birmingham-Shuttlesworth International Airport. The speedway-themed restaurant was set to officially open Aug. 14.
Photo by:TALLADEGA SUPERSPEEDWAY
Foursome for PGA’s Beyond the Green event
At the Beyond the Green event at the PGA Championship on Aug. 5 at Valhalla Golf Club in Louisville, Ky.: The PGA’s Sandy Cross; the University of Connecticut’s Geno Auriemma; KPMG’s Kathy Hopinkah Hannan; and the LPGA Foundation’s Nancy Henderson.
Photo by:MEGAN BLANK / PGA OF AMERICA
Bojangles’ on the menu
Bojangles’ director of marketing Doug Poppen addresses the Charlotte Sports+Business networking event, which was held Aug. 12 at the UNC Charlotte uptown campus.
Photo by:JON SHOW
Getting ready for back to school
Delaware North Cos. and Boston Bruins Principal Charlie Jacobs and Boston Mayor Marty Walsh compete in the Backpack Stuff-A-Thon Challenge hosted by Garden Neighborhood Charities at TD Garden on Aug. 12. Volunteers from TD Garden, the Bruins, Sportservice, the city of Boston and Salvation Army filled more than 4,000 backpacks with school supplies to be given to families at the Back-To-School Celebration on Thursday.
Photo by:STEVE BABINEAU / TD GARDEN
Ice bucket challenge roundup
Sports figures have been lining up to take the ice bucket challenge, raising money and awareness for the ALS Association and sharing the videos on social media. Here, coach Bill Belichick, owner Robert Kraft and the New England Patriots take the plunge.
Photo:COURTESY OF NEW ENGLAND PATRIOTS / DAVID SILVERMAN
New York Giants President and CEO John Mara gets wet. Giants wide receiver Victor Cruz, who took the challenge himself and nominated Mara, did the pouring.
Photo by:NEW YORK GIANTS
Rob Manfred, MLB’s next commissioner, takes part with MLB staff.
Photo by:JESSICA FOSTER / MLB PHOTOS
PGA Tour Commissioner Tim Finchem took off the blazer but kept on the tie.
Photo by:PGA TOUR
NHL Commissioner Gary Bettman, no stranger to ice, joins the fun.
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As the sports editor for the University of Maryland’s daily newspaper, The Diamondback, Aaron Kasinitz has a front row seat for the school’s move to the Big Ten Conference. He is also engaged with the rapidly evolving platforms of sports media — both producing content and, as a fan, consuming it. The senior journalism major, who covers Maryland’s basketball team and writes a regular column on the football team, weighs in here on the shifting college landscape and trends he sees in media and journalism.
I’d like to see more reporting on the way AAU kids are treated from 8th grade to 12th grade. College basketball recruiting is over-covered, but the impact that recruiting has on children and families is under-covered. There are stories beneath the surface that people haven’t delved into as far as they could.”
Photo by:JAMES LEVIN
On stories that are popular at his paper: We don’t break as much news as The Baltimore Sun and The Washington Post. We got a lot of clicks when former basketball manager Zach Lederer passed away; we confirmed that he had passed away from cancer before any other news sources. A lot of our features have done well, including one I wrote about Akil Patterson, who was a gay football player at Maryland about 10 years ago.
How he consumes sports: When I have the television on, I have my TweetDeck up. I’m following along reading tweets from athletes and sports writers who are watching the games. I prefer watching on TV, but I also stream a lot of games, most recently with the World Cup. As a student journalist, I use Twitter a lot. I use the Facebook app. I use apps like First Row Sports to stream games on my computer. I’m not a huge app guy.
On social media: I’m a Twitter and Facebook guy. I’m on Twitter constantly. I don’t get into Instagram. I’ve never been huge about sharing my own opinion, but I really like other people’s opinions, and that’s what Twitter is really for.
On a trend in journalism: Journalists are becoming part of the story more now with Twitter. You can see this with The Washington Post and The Huffington Post reporters getting arrested in Ferguson, Mo. That’s a trend that isn’t necessarily a good one.
— John Ourand
PROFESSIONAL■ A sports facility: I love Arthur Ashe Stadium and all it stands for, although Fenway Park is magical.
What I like …
Photo by:HEAD PENN
■ An influential person in my career: My dad, who was a retailer with a high school education and showed me what hard work and competitiveness was all about.
■ An out-of-the-box idea: An industry of competitors coming together and checking their logos at the door to build a sustainable growing business around a game — the origination of the Tennis Industry Association was just that.
■ A business deal: Larry Ellison investing in the Indian Wells tournament. They have taken the event to an entirely new level.
■ A sports event: Boston Marathon. After having run it seven times, there is nothing like making the turn onto Boylston Street and seeing the finish line — the energy is incredible.
■ A hire: Mark Hollis as AD at Michigan State. Has had more innovative ideas in sports — outdoor hockey was his brainchild, basketball on an aircraft carrier with the president watching, really???
■ A trend: Public realization that kids’ sports need to be more than just a path to a scholarship or a professional career and we need to engage kids in activities for life.
Mason and daughter Emily after a Warrior Dash.
Photo:COURTESY OF GREG MASON
■ An innovation: Nonbranded website Playtennis.com, which is becoming the portal for all elements of the game: find a court, find a partner, find a program, find a retailer.
■ A pro league or team business initiative: A roof on Arthur Ashe — finally!
■ A story that bears watching: Obesity of America’s youth and the impact it will have on every facet of American life as they grow up and face challenges associated with the issue from lifespan to medical issues, etc.
Arthur Ashe Stadium
Photo by:GETTY IMAGES
What I like about …
■ My job: It’s tennis, so I don’t have to go to North Dakota in January. Seriously, the people I get to interact with every day.
■ Sports business: The intensity of industry members because in most cases it’s their business AND their hobby.
■ Sports media: “Mike and Mike in the Morning” is always a great way to drive in.
■ Competing: It’s the key to success. Caring enough to prepare so well that even if you lose, you’ve brought the best you have.
Photo by:GETTY IMAGES
What I would like to …
■ Change: The guy that always seems to be standing behind me in the airport that apparently feels I want to listen to his side of his cellphone call.
■ Change in what I do: A few less miles in the air.
■ See more of in sports: Energy that U.S. Soccer brought us this summer during the World Cup.
■ See less of in sports: Arrests.
■ Eliminate: Short-term thinking.
What I don’t like …
■ In general: Gum chewing. Drives me crazy, just ask my kids.
■ In sports: Athletes not remembering that paying fans are the reason they are making the money they are.
■ In business: The glut of emails sent that serve no real purpose and waste everyone’s time.
■ About sports fans: A failure to realize it’s a sport and not war. There are things to fight over, but the color of a jersey isn’t one of them.
What I like …
■ People: That really do listen.
■ That would surprise those who know me: I enjoy a cigar by the pool every so often.
■ Above all else: Nothing like spending time with my wife and three girls driving down the road and hearing them singing a song. Based on my voice I stay quiet, though. I didn’t make the von Trapp family cut.
■ Hero: My 91-year-old mother, who radiates kindness and all that is good about the human race.
■ Player: Going old school with Hank Aaron.
■ Team: Red Sox — been a great last 10 years.
■ City: Phoenix. If you can get by the heat of summer, the rest of the year is tough to beat.
■ Possession: An item from each of my three daughters that they gave me when they were young, which I carry with me in my briefcase on every trip.
■ Memento: The business card my wife gave me when we met the first time. Still have it 24 years later.
■ Time of year: Fall-spring: Early morning coffee on the back porch with a newspaper wearing shorts and a sweat top is the best part of the day.
■ Music: Music with some feeling — Eric Clapton, Bonnie Raitt, John Hiatt, B.B. King.
■ Books: “The Power of Full Engagement,” by my friend Jim Loehr [and Tony Schwartz], and “Blue Ocean Strategy,” by Kim and Mauborgne. Many of my friends have been given both of them as gifts.
■ Authors: Jim Collins, Malcolm Gladwell or relaxing with James Patterson or Jeffrey Archer.
■ Gadget: Portable power pack. My devices seem to always be running on empty.
■ Chore: Cleaning the garage. Organization feels good when it’s achieved.
■ Hobbies: Hitting the tennis ball back and forth with my daughter or alternatively getting out for a long run or bike ride.
■ Movies: “Dead Poets Society,” “Cool Hand Luke,” “The Shawshank Redemption.”
■ Artist: Love great photography, an underappreciated art form.
■ Drink: Diet Mountain Dew — an easy boost on long days.
■ Vacation spots: Sitting lakeside in northern Michigan in the summer.
■ Cars: Not a car guy. As long as it starts and has a radio, I’m good.
■ Singer: Jack Johnson.
■ Quote: “Nobody has to believe what you say, but everyone has to believe what you do.”