Frank Supovitz’s new company, Fast Traffic Events & Entertainment, formally launched last week with four clients.
The firm will consult with sports groups and other entities on event planning and strategy.
Supovitz counts as his firm’s initial clients two sports leagues along with the Indianapolis Motor Speedway and the developer of New York City’s South Street Seaport. All come to him, not surprisingly, from ties to his previous work as head of events for the NFL and, before that, for the NHL.
IMS is run by Hulman & Co., whose CEO is Mark Miles. Miles ran the bid committee for two Indianapolis Super Bowl tries (one of them successful), during which time he got to know Supovitz. Fast Traffic is working with the speedway on beefing up its events business.
Supovitz said he got to know the South Street Seaport developers when they approached him during the run up to this year’s New York Super Bowl, to brief him on their efforts to redo the area wiped out by Hurricane Sandy.
When completed in 2016, the four-story seaport building will have a rooftop events space.
Supovitz declined to name the two leagues on board as clients but did identify one as domestic and the other as overseas.
The firm does not have a staff beyond Supovitz at this time.
— Daniel Kaplan
