Faces and Places Shiffrin heats up sponsor market First Look podcast: Opening Day and more Raveling ‘an information reservoir’ F1 players accelerate growth in U.S. Instagram expands its student program Plugged In: Amy Trask Venue lockers deliver merch, food SunTrust Park brew steeped in the game Teams to get millions in relocation fees
SBJ/July 21-27, 2014/People and Pop CulturePrint All
Texas Rangers senior executive vice president Jim Sundberg will retire at the end of the season.
The Portland Trail Blazers promoted Joe Cronin to director of player personnel.
The Detroit Pistons named Brian Wright assistant general manager. Wright was director of college scouting for the Orlando Magic.
The Women’s Basketball Coaches Association named Danielle Donehew executive director. Donehew was associate commissioner of the American Athletic Conference.
Mayweather Promotions named Bruce Binkow consultant. Binkow was most recently chief operating officer of Golden Boy Promotions.
Hampton University named Eugene Marshall Jr. athletic director. Marshall was interim deputy athletic director at Queens College.
Murray State University reorganized its athletic department and named Steve Harrell associate athletic director for external affairs, Meagan Short assistant athletic director for academics and Brad Corbin assistant athletic director for compliance.
Temple University promoted Tim Thiess to associate athletic director of finance and administration.
The Northeast-10 Conference named Kerri Fagan associate commissioner for sport administration and championships. Fagan was associate athletic director and senior woman administrator at Hamilton College.
Northern Illinois University named Morris White III assistant athletic director for marketing and game experience. White was director of marketing and promotions at Murray State University.
The University of Georgia named Ronnie Letson director of player personnel for football. Letson was wide receivers coach at Samford University.
The University of Houston named Bruce Gregory associate athletic director for auxiliary services. Gregory was senior associate athletic director for internal operations at Coastal Carolina University.
The University of Memphis named Thomas Carrier assistant athletic director for events and facilities. Carrier was senior manager of event operations at FedEx Forum.
Virginia Tech promoted Reyna Gilbert-Lowry to associate athletic director of student-athlete development and Danny White to assistant athletic director of student-athlete development.
Rice University named Tanner Gardner senior associate athletic director and chief revenue officer, effective Aug. 1.
Sierra College named Lucas Moosman athletic director, effective later this summer. Moosman was associate athletic director for student-athlete support services at San Diego State University.
QuintEvents named Tim Connolly principal. Connolly was vice president of sales and marketing of the Green Bay Packers.
Sport Graphics named Terry Powers vice president of client services. Powers was vice president of operations for the 500 Festival.
Sq1, a Dallas-based digital advertising agency, named Eric Doust vice president of global marketing. Doust will lead the company’s new sports division. Doust was senior director of national accounts for the Craft Brew Alliance.
The Washington Redskins named Scott McCall marketing manager for Redskins Salute, their new military appreciation club. McCall was a mass communication specialist in the U.S. Navy.
The NFL named Charles Way head of its player engagement department. Way was director of player development for the New York Giants.
The PGA Tour Valspar Championship named Tracy West tournament director. West was senior director of development for the Red Sox Foundation.
PowerBilt Golf named Mike Gorton its Web.com Tour representative.
The Arizona Coyotes named Darcy Regier senior vice president and assistant general manager, and Cale Hulse senior adviser of business development and alumni relations. Regier was general manager of the Buffalo Sabres, and Hulse was a partner with Nelson Financial Group and is a former NHL player.
The Tampa Bay Lightning named Jay Feaster executive director of community hockey development. Feaster most recently was general manager of the Calgary Flames.
The Vancouver Canucks named John Weisbrod vice president of player personnel. Weisbrod was assistant general manager of player personnel for the Calgary Flames.
The WHL’s Portland Winterhawks named Jamie Kompon general manager and head coach. Kompon was an assistant coach with the Chicago Blackhawks.
Del Mar Thoroughbred Co. named David Jerkens racing secretary. Jerkens was racing secretary at Golden Gate Fields.
The New York Racing Association named John Durso Jr. director of communications and media relations. Durso was senior director of communications for New Jersey Transit.
NASCAR promoted Patrick Rogers to senior director of driver marketing services, Evan Parker to senior director of brand platforms and Scott Warfield to senior director of social media and broadcast communications. NASCAR Digital Media promoted Brian Herbst to senior director of content rights and partnerships, Mike Sales to director of design and Donald Baal to senior manager of database marketing.
Richard Childress Racing promoted Torrey Galida to president, and Richard Childress added the title of chairman to his role as chief executive officer.
USA Rugby named Bob Latham chairman, Robert Kimmit to the board of directors, Pam Kosanke to the international athlete position on the board and Will Chang chairman of the executive committee.
English Premier League Chairman Anthony Fry stepped down because of illness.
MLS and Soccer United Marketing named Seth Bacon senior vice president of media. Bacon was managing director of broadcasting for NASCAR.
MLS’s Sporting Kansas City named Courtney Moser, Gabriel Quintero and Fred Saporito sales associates.
Sporting Goods and Apparel
Nike appointed Reenie Benziger vice president of global apparel and named Carl Grebert vice president and general manager of global young athletes.
David Baxter, Adidas America vice president and head of sports performance and the sports licensed division, left the company.
Fanatics named Chris Orton chief marketing and chief revenue officer. Orton was president and chief operations officer at Orbitz.
Point 3 Basketball named Mikko Simon vice president of marketing. Simon was global digital marketing manager for Amer Sports Corp.
Korn Ferry named Chad Chatlos a principal of the firm’s sports practice.
Pegasus Lodges, a surfing-centric resort company, named Bobby Brewer vice president of marketing. Brewer was vice president for Premier Management Group.
Provider of 50/50 raffles Pointstreak named Peter Luukko executive chairman. Luukko was president of the Philadelphia Flyers.
Twitter named Anthony Noto chief financial officer. Noto was a managing director at Goldman Sachs.
Awards and Boards
The Big Sky Committee for the Winter Games named Jeff Ruffolo and Michael Miller to its board of directors. Ruffolo was senior expert of media and communications for the 2008 Beijing organizing committee. Miller is president and chief executive officer of marketing agency Big Sky Enterprises.
Nike appointed John Donahoe to its board of directors. Donahoe is president and chief executive officer of eBay.
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Hall of Fame class of 2014
Five champions and leaders were presented with the highest honor in tennis — enshrinement in the International Tennis Hall of Fame. Joined by several Hall of Fame members at the ceremony July 12 in Newport, R.I., members of the Class of 2014 are: (left to right): tennis industry leader Jane Brown Grimes, coach Nick Bollettieri, former world No. 1 Lindsay Davenport, British tennis historian and journalist John Barrett, and five-time Paralympic champion Chantal Vandierendonck.
Photo by:KATE WHITNEY LUCEY
Dolgon receives Ebright Award
American Hockey League President and CEO David Andrews (right) presented Syracuse Crunch owner Howard Dolgon with the Thomas Ebright Award for career contributions to the AHL. The AHL Awards Gala took place July 9 in Hilton Head, S.C.
Mayne honored as Visionary
Brad Mayne (left), president and CEO of MetLife Stadium, received the Association of Luxury Suite Directors Visionary Award at the 24th annual ALSD Conference and Tradeshow in Kansas City on July 7. ALSD President Scott O’Connell (right) presented the award. The Visionary Award is ALSD’s only award of the year, given to someone who is respected in the business by colleagues, staff and the industry.
Final game at Candlestick
About 25,000 fans attended the Legends of Candlestick flag-football game on July 12, the final sporting event at Candlestick Park. The game supported the San Francisco Police Foundation and San Francisco Firefighters Cancer Prevention Foundation. Former 49ers owner Eddie DeBartolo caught the winning touchdown from Joe Montana and spoke to fans after the game.
Photo by:SAN FRANCISCO 49ERS
AEG announces employee relocation
AEG will be moving 500 employees from its AEG Live and Axs ticketing divisions to The Desmond building in downtown Los Angeles, two blocks from the AEG corporate headquarters at L.A. Live. At the announcement July 8, from left: AEG’s Shawn Trell, Lincoln Property Co.’s Rob Kane, Central City Association’s Carol Schatz, AEG’s Ted Fikre, Lincoln Property Co.’s David Binswanger, Councilmember Jose Huizar’s representatives Paul Habib and Jessica Wethington McLean, South Park Business Improvement District’s Jessica Lall, AEG’s Dan Beckerman and Axs.com’s Tom Andrus.
Photo by:EVAN GOLE / AEG
Northeastern alums honored
The Master of Sports Leadership program at Northeastern University presented its inaugural Excellence in Sports Leadership Awards on July 10. From left: John Caron, senior associate dean for academic and faculty affairs; Bob Prior, Master of Sports Leadership faculty; award winner Dave Hoffman, 2009, senior manager of community relations, Boston Celtics; award winner Shanna Kornachuk, 2007, assistant director of athletics for compliance, Harvard University; and Peter Roby, Northeastern University athletic director and Master of Sports Leadership faculty.
Photo:COURTESY OF NORTHEASTERN UNIVERSITY COLLEGE OF PROFESSIONAL STUDIES
Trophy makes first appearance
College Football Playoff staff posed with the College Football Playoff National Championship Trophy, unveiled July 14 in Irving, Texas.
Photo by:KEVIN JAIRAJ
Award recognizes Ilitch’s Rick Fenton
Rick Fenton, vice president of corporate security and parking services of Ilitch Holdings, received the Distinguished Leadership Award from the National Center for Spectator Sports Safety and Security on July 9 at the organization’s annual conference. Left to right: Doug Titus, Assa Abloy; Kathy and Rick Fenton; Dennis Cunningham, NHL (recipient of the 2013 Distinguished Leadership Award); and Lou Marciani, National Center for Spectator Sports Safety and Security.
Photo by:ZOEICA IMAGES
PlayOn, on site
David Rudolph (left) and Robert Rothberg of PlayOn Sports visited with the SportsBusiness Journal/Daily staff at our headquarters in Charlotte on Tuesday. The company runs the NFHS Network for high school sports in a joint venture with the NFHS.
Photo by:TIFFIN WARNOCK / STAFF
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Professor and attorney, Mark H. McCormack Sport Management Department, Isenberg School of Management, University of Massachusetts
I enjoyed watching George teach using case problems in his class at Stanford Business School.
After that, the relaxation reading list:
■ “Dave Pelz’s Short Game Bible,” by Dave Pelz
Pelz’s books are outstanding. My short game always needs work; it’s so important in golf.
■ “Missing You,” by Harlan Coben
One of my favorite authors. I have read ALL of his books and I am looking forward to another thrilling mystery.
■ “David and Goliath: Underdogs, Misfits and the Art of Battling Giants,” by Malcolm Gladwell
I am looking forward to the “Gladwellian” perspective.
Senior vice president of news and talent, NBC Sports Group
Just finished: “Hard Choices,” by Hillary Rodham Clinton
Planning to read:
■ “Eleven Rings,” by Phil Jackson and Hugh Delehanty
■ “Michael Jordan: The Life,” by Roland Lazenby
■ “One Nation,” by Ben and Candy Carson
■ “How to Win Friends and Influence People,” by Dale Carnegie.
I try to re-read it at least once every couple of years. It’s a quick read over the Labor Day holiday.
President, Sacramento Kings
Now reading “Creativity, Inc.,” by Ed Catmull and Amy Wallace.
In the on-deck circle is “Predictably Irrational,” by Dan Ariely.
Chief marketing and revenue officer, Breeders’ Cup
Joe De Sena has been a successful entrepreneur in multiple industries, with his latest business success the global expansion of the Spartan Races. This book reinforces the quality of perseverance toward overcoming mental and physical obstacles and achieving peak performance in life.
■ “The Conscious Parent,” by Dr. Shefali Tsabary
Every day I try to instill and teach my three kids about responsibility and their empowerment as a path to future success — this book is a great read for parents of all ages.
■ “Jab, Jab, Jab, Right Hook,” by Gary Vaynerchuk
Gary is an exceptional thinker and leader in making sense of the social world. I am looking forward to his usual great insights into a subject matter we are all trying to better understand, “how to tell your story in a noisy social world.”
■ “The Art of Selling to the Affluent,” by Matt Oechsli
I’m hoping this is a valuable read as the subject matter is extremely relevant to my current capacity of working for the Breeders’ Cup and within the “Sport of Kings.”
■ “Eat What You Kill,” by Ted Scofield
This is an excellent, quick and entertaining read written by my friend Ted, a first-time author who fulfilled his lifelong dream. He’s off to a great start as the producer of “Wall Street” and “American Psycho” [and] has already optioned the movie rights.
Chief operating officer, NASCAR
This book is a total delight and I have not been able to put it down. When my racing friend told me that I must read it, I thought I was going to read a high-tech motorsports book about the complexity of racing in the elements. Instead, it is a well-told story about humanity and the challenges that we go through in everyday life, but with a twist. The story is told by Enzo, who is the lead character’s dog, which makes it both interesting and hilarious. A fun summer read.
■ “Outliers,” by Malcolm Gladwell
I’ve always enjoyed reading Gladwell’s books, such as “The Tipping Point” and “Blink,” as they offer a thought-provoking and contrarian view of things, events and happenings. “Outliers,” in this respect, does not disappoint. Gladwell challenges what many of us have grown up to believe: Innate intelligence, hard work and ambition are the keys to success. Although important, Gladwell believes something more is going on. What we do as part of a community and society matters just as much as what we do individually to garner success in life and business. Although a bit heavier on research and statistics, it is an easy and inspiring summer read.
Chief revenue and marketing officer, Washington Nationals
Executive vice president of business operations, Chicago Bulls
■ “Man’s Search for Meaning,” by Viktor Frankl
■ “Do You QuantumThink?” by Dianne Collins
■ “Good to Great,” by Jim Collins
■ “Unbroken,” by Laura Hillenbrand
■ “The Passage of Power,” Robert Caro’s biography of Lyndon Johnson
■ “Freakonomics,” by Steven Levitt and Stephen Dubner
■ “Sway,” by Ori and Rom Brafman
As vice president of marketing for the WNBA, Hilary Shaev spearheads branding initiatives, marketing strategies and promotions for the league. It’s been a particularly busy summer, as the league has rolled out several new efforts, including the WNBA Pride campaign, aimed at the LGBT community, and the league’s Summer Hoops initiative. Shaev joined the NBA in 2008 after working in the music business running national promotions for Capitol Music, Virgin Records and Epic Records on behalf of some the biggest names in the industry. Now, her task is to help raise the WNBA’s profile and drive business for the league, which is in its 18th season.
There is no question that there are incredible players with amazing off-court stories and on-court play. The challenge is getting the stories in front of the public in a broader way.”
Photo:COURTESY OF WNBA
About Summer Hoops: We wanted to marry the joy of basketball and the joy of summer. It will be lasting and not used just this season. The WNBA schedule rolls from Memorial Day to about Labor Day. We have our own events, our preseason, the All-Star Game, and there is the bulk of national holidays [during the summer]. … For Memorial Day and Independence Day, we took the [NBA’s] “Hoops For Troops” platform and burst that for the first time in the WNBA. We had our “Dad and Daughters” platform for Father’s Day. We have had a great response this year, and it will continue to grow.
The WNBA’s biggest marketing opportunity: Elevating our stars to be household names. We know that sports fans respond to stories. The more and the better we can tell our stories with our partners, the more attention we can grab for our athletes.
Getting the word out: A lot of our stories are generated internally and then go out through various channels. We also try to do a lot to excite our broadcast partners to continue to tell the stories. We have the great benefit to speak to a broad range of fans through the NBA and the WNBA. We have also done a lot with our partner espnW in having players tell their stories in their own voices.
The impact of players being overseas in the offseason: There is a balance, and there are good results of players staying and players playing overseas. We are U.S.-centric to our markets, but what is going on overseas when they are there is growing the popularity [of the game] globally. It establishes us as a powerhouse when it comes to the world stage. We have had players stay home and work within both their team and home markets during the season. You can see the benefits of both.
— John Lombardo