Execs bring local savvy to Miami FC Hornets see revenue results from data Lochmann joins Monumental Devils put on their Jersey Ads get Rams out and about in new home Lightning hires NBA executive Red Bulls do good with FanAngel Derby day keeps Red Bulls running Penske takes summit beyond the marketers Yankees as sellers won't affect business
SBJ/July 14-20, 2014/Franchises
Teal is back, but only as accent or alternate
Published July 14, 2014, Page 13
Adidas, the NBA’s official uniform supplier, provided the fabrics. Team staffers, the NBA office in New York and Nike’s Jordan Brand division collaborated on the designs.
“Hornets” appears on the new jerseys; “Charlotte” is on the alternates, a tribute to the originals (below).
The original Hornets became one of the top-selling NBA teams when Julian, the famed fashion designer who has roots in North Carolina, introduced the purple-and-teal colors and pinstriped uniforms in 1988. “Charlotte” was spelled out across the chest on the home white jersey and the teal road jersey. In the new versions, the home whites spell out “Hornets” in teal letters across the chest. The road uniforms are purple, with white letters spelling out the team name.
The alternate uniforms will be worn 16 to 20 times in the coming season and allowed flexibility to incorporate elements from Julian’s original design.
“In 1988, a lot of people needed to know who ‘Charlotte’ was,” said Seth Bennett, senior vice president of marketing, entertainment and interactive media for the Hornets. “That’s no longer the case.”
Julian wasn’t involved in the current Hornets’ makeover. The team says the final design tweaked the earlier uniforms with a contemporary spin.
|Hugo has returned for action, but the new version of the mascot (right) looks to have spent some time in the gym.
Orders for the new jerseys start in late August, and authentic jerseys will arrive in stores and be shipped to fans starting a month later. They also will be sold at the team’s arena shop, online and by various retailers starting in late September. Prices will be in the $200 range for authentic jerseys, with replicas selling for $65 to $70 each.
Like the original jerseys, the new ones feature V-necks, but the overlay is a solid color instead of the earlier stripes. So-called tonal accents, muted lettering on the lower right portion of the shorts, include the word “Charlotte” on the home and away uniforms and “Hornets” on the alternate.
The Julian jerseys featured four widely spaced pinstripes front and back. The new version clusters the striping along the left side only. Shorts also include a silhouette Hornets logo on the waistband and a cell pattern on the bottom left leg with a secondary or alternate logo.