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SBJ/June 30-July 6, 2014/People and Pop Culture
Plugged In: Mark Ein, Washington Kastles
Published June 30, 2014, Page 3
I have always said when people come to root for the name on the front of the jersey and not on the back, you know you have it made.”
The importance of profitability: This was never run with a financial objective. Obviously what is important is it is long-term sustainable and long-term successful. In the early years, the key is investing heavily to build the brand. … I do think we will be fairly close to breaking even this year, but again, it is really not a hard-core objective.
About WTT paying big-name stars to play the occasional match: One of the challenges of the sport of tennis is it tries to survive on the back of big names, and all the team sports have the virtue that anyone who puts on a jersey for a major sports team can go into a school, into the community, into the business community, and have an impact because they are wearing the jersey of that team.
What people think about when they consider the Kastles: Really, hopefully it is a few things: the streak, the championships; we have won three straight titles. … We sell out every single match. I started this mainly as a platform to give back to the community and use it as a way to do all kinds of things for great organizations in Washington.