SBJ/June 30-July 6, 2014/Franchises

Novant lands spot on Hornets’ floor

Novant Health also receives suite-level branding inside Time Warner Cable Arena.
Photo: COURTESY OF CHARLOTTE HORNETS
The Charlotte Hornets last week joined the ranks of NBA franchises to have floor apron sponsorships, unveiling a multiyear agreement with Novant Health.

Financial terms of the deal were not disclosed.

North Carolina-based Novant is a founding sponsor of the franchise. Along with putting the company’s name in front of both team benches, the new, enhanced deal includes suite-level branding inside Time Warner Cable Arena.

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The sponsorship was unveiled as part of the Hornets last week debuting their rebranded court, reflecting the team’s name change from Bobcats for next season. The deal also follows an announcement by the Washington Wizards earlier this month that they had signed Geico as a presenting apron sponsor.

Amy Brooks, executive vice president of the NBA’s team marketing and business operations division, said at the NBA Finals to expect at least 10 of the league’s 30 teams to have floor apron signage deals by the start of the 2014-15 season. The league approved the apron sponsorships last June, but just six teams signed apron deals last season.

— John Lombardo

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