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SBJ/June 23-29, 2014/Marketing and Sponsorship
Aramark lands merch rights for 2 Super Bowls
Published June 23, 2014, Page 6
Earlier this year, the NFL sent potential business partners an RFP, seeking bidders for retail merchandising rights for the two Super Bowls. The league asked respondents to bid on NFL-branded stadium retail, a store at the NFL Experience, and at area hotels. Super Bowl 50 at Levi’s Stadium in Santa Clara, Calif., was not included.
After more than two decades with Facility Merchandising Inc. servicing venues, stadium merchandise rights for the Super Bowl have gone to different venues in recent years. Delaware North had venue merchandise rights at this year’s game, while MainGate serviced hotel sales.
Total retail sales for this year’s game in the New York market hit a record of more than $200 million.