Sports Media: Life after ESPN SI makes campus new digital destination More NBA options on Thursday nights Softening the Tiger Effect ‘Madden NFL 16’ has a blockbuster MLB, Fox break impasse in streaming Sports Media: Beyond live games Vacation viewing habits A D.C.-Baltimore merger NBC signs deal to keep Preakness
SBJ/June 2-8, 2014/Media
NFL Now gets distribution through Amazon, Roku
Published June 2, 2014, Page 31
The league also has signed a deal with existing corporate partner McDonald’s for the quick-service restaurant to be the third presenting sponsor of NFL Now. McDonald’s joins Verizon and Gillette as launch sponsors, while Amazon and Roku are the fourth and fifth distribution partners for the service following Verizon, Microsoft and Yahoo.
NFL Now is still slated for a debut in August and will provide a customizable feed of highlights, original content, team-specific material, NFL Films content and some repurposed content from NFL.com and the NFL Network.
In a statement, NFL Media COO Brian Rolapp said: “Our agreements with Amazon and Roku drive towards our goal of securing the broadest possible distribution for NFL Now at launch, providing fans a robust NFL video experience no matter what platform or device they are using.”