World Congress: Setting the scene Beyond the bundle World Congress: Champions and VIPs Comments show misgivings on gambling World Congress: Panelists speak Youth lacrosse tourney inspired by LLWS Miami Formula E exec plans for 2016 Sports Business Awards nominees Fox takes over Vegas hoops tourneys Formula E expects sellout at U.S. debut
Upcoming Conferences and Events
SBJ/June 2-8, 2014/Events and Attractions
ESPN signs seven sponsors as Austin readies for debut
Published June 2, 2014, Page 8
The company retained top-tier sponsors from 2013, including the U.S. Navy, Ford, GoPro and Monster Energy. It added three new exclusive sponsors in Dos Equis, Dr Pepper and Harley-Davidson.
Sources valued top-tier deals in the $1 million to $2 million range and exclusive sponsorships in the high six figures to low seven figures.
Sponsors receive rights to on-site activation, X Games marks and logos. They also receive media across ESPN’s channels and websites. Among sponsor activation plans, Ford will provide ride-and-drive experiences at the event, while Monster Energy and GoPro will sponsor autograph signings.
In addition to the top-tier and exclusive sponsors, ESPN signed deals for nonexclusive X Games sponsorships with Bing, Cricket Wireless, DuPont Kevlar, Firemans #4, Fram, GSD&M, Gildan, Lance Snacks, Microsoft One Drive, Nokia, Torchy’s Tacos, Geico, Loctite, Oakley and Skype.
There will be on-site activation at the event from the Austin American-Statesman, city of Buda, Disney Fantasia, Ninja, Gaems, GoPuck, Gunk, Junk, Lego, Norton, Oberto, Paper Toy Clothing, Paramount, RetailMeNot, Texas Pete, The Neon South and Turtle Beach.
Austin is the first new city to host the Summer X Games in a decade; Los Angeles hosted the event for 10 straight years. ESPN and ABC will broadcast 20 live hours of X Games Austin between Friday and Sunday.