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SBJ/April 21-27, 2014/People and Pop Culture
Former Wild exec takes commissioner post
Published April 21, 2014, Page 23
He’s been working at Bloomington, Minn.-based public relations firm Tunheim Partners, where he has worked with clients such as Minnesota United FC and the National Collegiate Hockey Conference.
“[The WCHA] has a great history and rich tradition, and I hope to enhance that. … There’s still an education process with all of this realignment [in college hockey],” Robertson said. “We have to do a really good job of making sure people know who’s in the WCHA conference on the men’s side.”
The WCHA, a Division I conference, comprises Alabama Huntsville, Alaska, Alaska Anchorage, Bemidji State, Bowling Green, Ferris State, Lake Superior State, Michigan Tech, Minnesota State and Northern Michigan on the men’s side. The University of Minnesota was formerly a member of the conference, but it split off this past season to join the Big Ten’s new hockey conference.
Robertson said he is planning to heighten the WCHA’s profile by increasing its media platforms and sponsorship revenue, and by making “the conference tournament a destination for college hockey fans again.”
Additionally, he will explore options regarding the future location of the WCHA offices. The conference now has its main office in Denver but has about a half-dozen people spread across multiple cities.
Robertson said he might move the conference’s offices from Denver to Minnesota.
“We want to make sure we’re doing what’s best to serve the conference’s needs, and part of that is the idea of putting it in a major media market,” said Robertson, a St. Paul native. “The Twin Cities is an ideal location for that.”
As commissioner, Robertson replaces Bruce McLeod, who is retiring after 20 years at the helm of the WCHA.
Robertson’s first day will be May 1.