April 21 - 27, 2014 Vol. 17 — No. 2

Top Stories

  • Is ‘Obamacare’ changing the playbook for sports?

    The Affordable Care Act, commonly called “Obamacare,” has ushered in a new and confusing era for the human resources departments of sports franchises.

  • GMR moves on after departures

    When Omnicom agencies GMR Marketing and SportsMark announced plans to merge 16 months ago, SportsMark founder Jan Katzoff said the combined company planned to do everything it could to retain senior executives from both agencies. But a year later, only two of the five senior sports executives remain.

  • Alabama’s success delivers big payday

    The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia rights deals with Learfield Sports worth at least $150 million to $160 million over 10 years.

  • Northwestern Mutual lands Rose Bowl deal

    Northwestern Mutual will be the new presenting sponsor of the Rose Bowl, according to industry sources, in a deal that makes it a major supporter of the new college football playoff structure.

  • Where the pictures are the story

    Instagram has become ingrained in the social media portfolios of consumers and brands across the globe. That includes sports leagues, teams and fans.

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