NBC readies year-out efforts for Games Pan Am Games provide small taste of Rio Boston targets $1.52B in sponsor sales U.S. Olympic Museum in fundraising mode New territory for marketing Olympians USSA sees big potential for big air USOC looking for answers from Boston USOC, NCAA aim to protect athletes Blackmun: No other cities in the mix For IOC channel, much to decide
SBJ/April 7-13, 2014/Olympics
IOC chooses Probst to be chairman of press commission
Published April 7, 2014, Page 7
He replaces Australian IOC member Kevan Gosper as head of the press commission and will have an important voice in the IOC’s social media policy for journalists, which has become increasingly important with the rise of Twitter, Instagram and other outlets. The commission’s primary responsibility is to act as a liaison between media and the IOC and ensure that the working conditions for journalists at upcoming Olympic Games are suitable.
In 2009, the idea that Probst would take on such an important role with the media would strike many as unlikely. He typically avoided the press and was guarded about the USOC’s activities. But that has changed in recent years. He now meets with U.S.-based Olympic media regularly and has pushed the USOC to become more transparent regarding its activities.