Comcast builds Xfinity promotion Wasserman gets $100M investment Rugby events sign Penn Mutual to deals Shapiro to drive IMG’s content creation DraftKings signs with Breeders’ Cup Pepsi skips TV kickoff for digital With new funds, FanDuel looks at NBA The Lefton Report Startup water brand uses NFL star power Busch, Boykin shake up business model
Upcoming Conferences and Events
SBJ/March 31-April 6, 2014/Marketing and Sponsorship
New Panasonic unit will focus on sports
Published March 31, 2014, Page 9
Best known in many circles for its consumer electronics business, Panasonic in recent years has become a player in the stadium scoreboard space, supplying projects such as Big Hoss at Texas Motor Speedway, the largest high-definition video board in the world, and the world’s largest 4K resolution board, at Churchill Downs.
The move includes an undisclosed corporate capitalization into the unit and an as-yet-undetermined increase in personnel. “We are looking to better position ourselves for considerable growth,” said Jim Doyle, a Panasonic veteran who will be president of the new operating unit. An announcement is expected this week.
The company’s sports interests began in earnest with its Olympic TOP sponsorship, which began in 1988. “Some people don’t think about us having a lot of focus or interest in sports, but we’ve been active in the space for a long time, and this move allows to go even deeper,” Doyle said.