SBJ/March 31-April 6, 2014/Marketing and Sponsorship

New Panasonic unit will focus on sports

Electronics giant Panasonic is creating a new business unit, Panasonic Enterprise Solutions Co., that will house its video display and environmental groups serving sports teams and buildings.

Best known in many circles for its consumer electronics business, Panasonic in recent years has become a player in the stadium scoreboard space, supplying projects such as Big Hoss at Texas Motor Speedway, the largest high-definition video board in the world, and the world’s largest 4K resolution board, at Churchill Downs.

The move includes an undisclosed corporate capitalization into the unit and an as-yet-undetermined increase in personnel. “We are looking to better position ourselves for considerable growth,” said Jim Doyle, a Panasonic veteran who will be president of the new operating unit. An announcement is expected this week.

The company’s sports interests began in earnest with its Olympic TOP sponsorship, which began in 1988. “Some people don’t think about us having a lot of focus or interest in sports, but we’ve been active in the space for a long time, and this move allows to go even deeper,” Doyle said.

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