Up Next with Rich Luker From The Executive Editor Attitudes toward global sustainability Cartoon: Birds on a wire Sports Media: NFL’s streaming experiment From The Executive Editor: Innovations ‘Moneyball’ approach in marketing Cartoon: King me Athletes and issues of social justice Why the NCAA still matters
SBJ/March 3-9, 2014/Opinion
Schmidt honor well-deserved
Published March 3, 2014, Page 22
My years as an attorney with Quaker Oats in its corporate offices overlapped significantly with Mr. Schmidt’s and allowed me the opportunity to provide legal support for and be a part of many of his projects, including the Michael Jordan/Gatorade sponsorship agreement and the Gatorade Ironman. He truly had a passion for and was able to lead a team culture, even to the extent of always seeing the benefit of engaging the Quaker lawyers as bringing value to the process and not just as potential “deal killers.”
But to me, the biggest compliment of Mr. Schmidt’s professional career and successes was a spontaneous and very honest reaction by Jerry Reinsdorf when I had the opportunity to speak with him in 1994. Mr. Reinsdorf, owner and chairman of the Chicago Bulls and White Sox and just coming off three consecutive NBA titles by the Bulls (1991-93), upon the mention of Mr. Schmidt’s name, immediately reacted with all due respect for the man and more than just a hint of envy: “Boy, I wish I had his job.” Enough said.
Cassioppi is former counsel at The Quaker Oats Co.