Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Stryker strikes PGA Tour marketing deal

Stryker, a joint replacement manufacturer, has entered into a multiyear marketing agreement with the PGA Tour that will include it creating exhibits for 10 tournaments this season.

As the tour’s new official joint replacement product, Stryker will have marketing rights at select PGA Tour and Champions Tour events.

“It’s by far the largest sports marketing program we’ve ever put together,” said Tony Cambria, senior manager of marketing communications for Stryker. Terms of the deal were not available.

With the number of hip and knee replacements doubling since 2000, the joint replacement industry has grown more competitive, Cambria said. Stryker is one of four major competitors in the space and the company envisions the PGA Tour as a mechanism to increase market share.

About half of all the spectators at PGA Tour events are 45 or older, and that rate grows to 71 percent at Champions Tour tournaments.

“From a demographic standpoint, that’s a great fit for us,” Cambria said. “Stryker’s business continues to grow and with the rising need for hip and knee replacement in the coming years, we believe we are well-positioned.”

Stryker, based in Kalamazoo, Mich., will launch a mobile display this week at the WGC Cadillac Championship at Doral that will be the cornerstone of Stryker’s activation. The Stryker Mobility Zone will be a 30 foot by 20 foot structure on the golf course designed to engage and educate fans about joint replacement. Orthopaedic surgeons will be available for questions and a putting green will add a golf flavor.

Stryker also has endorsement deals with Fred Funk and Hal Sutton on the Champions Tour.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2014/03/03/Marketing-and-Sponsorship/Stryker.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2014/03/03/Marketing-and-Sponsorship/Stryker.aspx

CLOSE