SBJ/March 3-9, 2014/In Depth
Athletes to follow on Twitter
Athletes provide some of the most entertaining moments on Twitter, not to mention a few sponsor plugs along the way. SportsBusiness Daily’s Adam Stern, an active tweeter himself (@A_S12), highlights a few you may want to follow.
Published March 3, 2014, Page 18
Twitter handle: @PaulRabil
Summary: Widely regarded as the first lacrosse player to become a millionaire from the sport, Rabil has a laundry list of sponsors and is immersed in the sports business, as exemplified by the fact that he is often tweeting about the topic.
1) “If your commercial doesn’t include a hashtag, hire a new marketing agency.”
2) “Wow! Should these #EsuranceSave30 tags be #sponsored? Be a massive tell on how engaged the user is with these spots. #SB48 #Howcanyounot?”
Twitter handle: @keselowski
Summary: Few sports have athletes who are as in touch with the business side of operations as NASCAR. To that end, Sprint Cup Series driver Keselowski is a fascinating follow on Twitter, where he frequently weighs in on issues and controversies facing the sport.
1) “I like king Richard, but I disagree with what he said about @DanicaPatrick She could potentially win at talladega and Daytona. … I also don’t think Richard or anyone in the @nascar community is being intentionally sexist when doubting @DanicaPatrick as implied by many.”
2) “Those that don’t understand why an arca [driver] would fight over a wreck most likely have never poured every dime they have into something.”
Twitter handle: @McIlroyRory
Summary: Unlike Tiger Woods’ guarded, scripted and often idle Twitter account, McIlroy is frequently tweeting, from showing off pictures of his travels with fiancée Caroline Wozniacki to quick comments and explanations after rounds of play.
1) “On the plane now guys! Thanks for all the questions! Got thru as many as I could! We’ll do it again soon!”
2) “Mini triathlon done with @CaroWozniacki! Now time for a Nandos and a few episodes of breaking bad! #perfectsaturdaynight. … For everyone asking... She’s got me in the swimming, but the cycling and running were pretty much equal!”
Twitter handle: @KingJames
Summary: While this seems like an obvious choice merely because of his pre-eminence, James is a great follow on Twitter because of his penchant to chime in on hot-button issues going on throughout the sports world. Examples include when he recently tweeted his support to Richard Sherman following the now infamous interview with Erin Andrews, or when he sarcastically decried how much money NBA owners were making after the latest CBA.
1) “So the Kings getting sold for 525M!! And the owners ain’t making no money huh? What the hell we have a lookout for. Get the hell out of here.”
2) “I don’t know one ‘thug’ that graduated from Stanford and also working on their Masters! Dont judge a book by its cover!”
Twitter handle: @FloydMayweather
Summary: While Mayweather doesn’t always tweet the most expansive of sports business thoughts on his Twitter account, he does do one thing that makes him a must-follow: He frequently posts pictures of his lavishly exorbitant betting slips from Las Vegas casinos ahead of big games. He even took to Twitter after the Super Bowl to dispute rumors that he bet $10 million on the Broncos.
1) “Somebody lied to you all. If I was going to bet, I would have bet on the Seattle Seahawks. I’m the best defensive fighter, it’s only right to go with the best defensive team.”
2) “Money Michigan State wearing the Money Green. Rose Bowl Champions! I bet $50,000 to win $112,500 always bet on green!”
Twitter handle: @blakegriffin32
Summary: While only a few years into his pro basketball career, Griffin seems to already be setting himself up for his post-hoops life with his frequent attempts at humor on Twitter. Griffin during the most recent NBA lockout took up an internship with comedy website FunnyOrDie.com, and has continued his comedic ways on social media – even poking fun at the Seattle Seahawks’ Richard Sherman following his interview with Erin Andrews.
1) “Richard Sherman seems chill...”
2) “If you’re in LA, pick up my limited edition @redbull can designed by El Mac!”
Twitter handle: @Bharper3407
Summary: As one of MLB’s youngest — and most brash — rising stars, Harper makes for an enthralling follow, both to casual fans and sports business observers. Harper frequently tweets out products he likes to his followers, making him a gold mine for any company eyeing some celebrity seeding.
1) “Thanks chipotle for my free burritos for life card! The best thing ever! I really appreciate it! @chipotletweets”
2) “Thank you @UnderArmour for all you have done for me this spring! Such a great first day in all my new gear! #IWILL”
Twitter handle: @ClayMatthews52
Summary: Matthews leverages his popular Twitter account to further promote the brands he has endorsements with. During the Super Bowl, for example, Matthews was in New York City pushing his alignment with Campbell’s Chunky soup — and he tweeted out pictures along the way.
1) “Checking out the @campbellschunky food truck. Lookout for it on Gameday Fan Plaza at #sb48 #tacklethecold”
2) “Mom and I blending in at @campbellsoupco serving @campbellschunky soup #FillsYouUpRight”
Twitter handle: @lindseyvonn
Summary: One of America’s most visible Olympians in the past decade, Vonn makes for a worthwhile follow on Twitter due to her interactions with her bevy of sponsors. A recent example is when she posted her support of Under Armour following the controversy surrounding the company’s speedskating suits that were used in Sochi.
1) “Proud to be an @UnderArmour athlete. I’ve been with them for 8 yrs and they constantly find ways to improve their gear and make me better!”
2) “Not my best interview this morning on the @TODAYshow I was a little off. Going to rehab now and hopefully I’ll wake up after a hard workout!”
Note: Total followers as of Feb. 24.