SBJ/Feb. 17-23, 2014/Coast to Coast

Coast to Coast

ALLENTOWN, PA.
Phantoms owners partner on PPL

Jim and Rob Brooks, owners of the AHL Lehigh Valley Phantoms and BDH Development, entered into a partnership with Global Spectrum to operate PPL Center, now under construction in Allentown. PPL Center will seat more than 10,000 for concerts and more than 8,500 for hockey when it opens later this year. The Phantoms are relocating to Allentown for the 2014-15 AHL season from Glen Falls, N.Y., where they currently play as the Adirondack Phantoms.

ATLANTA
Braves don military theme
                             
The Atlanta Braves plan to wear a new military appreciation jersey on select home dates at Turner Field this season. The red jersey with navy and white piping features the Braves script in navy with white stars and includes an American flag patch on the left sleeve. Game-worn jerseys will be auctioned online, with the proceeds going to military-supportive charities.

BUFFALO
Teams get new New Era caps
                 
Locally based New Era Cap Co. plans to roll out new cap designs
this season for the Atlanta Braves, Chicago White Sox and Toronto Blue Jays. The Braves will reintroduce the old-school, lower-case “a” logo; the White Sox bring back the “batter man” design; and the Blue Jays will feature a red cap with a maple leaf logo.

CHARLOTTE
Pepsi gets Knights pouring rights

Pepsi signed an eight-year contract with the Charlotte Knights to become the Class AAA team’s exclusive soft-drink provider at the new BB&T Ballpark. The Knights’ agreement with Pepsi includes tickets, hospitality, concessions pouring rights and advertising at the stadium. Pepsi also will put its name on a party terrace in the ballpark.

DENVER
Broncos honored after Super Bowl

The Denver Broncos didn’t get a hometown parade after the Super Bowl given their 43-8 loss to Seattle, but Mayor Michael Hancock did declare Feb. 6 Denver Broncos Appreciation Day. The mayor also recognized the team and its owner by renaming the intersection of Colfax Avenue and Broadway, near the State Capitol, to United in Orange Way and Pat Bowlen Boulevard.

FORT WORTH, TEXAS
Bowl gets Lockheed name
                                    
Lockheed Martin agreed to a three-year deal as title sponsor of the Armed Forces Bowl, through 2016. The first Lockheed Martin Armed Forces Bowl will be played in December at Amon G. Carter Stadium. Financial terms of the deal were not released.

JACKSONVILLE
Jags traveling with PST
                                     
The Jacksonville Jaguars selected Pro Sports Travel as the team’s official travel management company. Pro Sports Travel will begin working with the Jaguars effective immediately.

LOUISVILLE, KY.
Louisville’s Nick Stover models the device.
Photo by: TIM HARRIS / LOUISVILLE BUSINESS FIRST
Cardinals trying Google Glass
The University of Louisville athletic department has been experimenting with Google Glass since purchasing a device in October for $1,500. Nick Stover, director of social media and engagement at Louisville, has said anyone in the athletic department can use the technology to develop new ideas. Stover said officials agree that the product, which is capable of streaming live video and taking photos, could be used to take fans into locker rooms and elsewhere behind the scenes.

MIAMI
Marlins start ‘Jose’s Heroes’ section

The Miami Marlins have created a section at Marlins Park called Jose’s Heroes, in recognition of pitcher Jose Fernandez, the 2013 NL Rookie of the Year. Fans can purchase a Jose’s Heroes full-season ticket package for $499 per seat. The zone will be located in the left field bullpen reserved sections.

MUNCIE, IND.
Ticketing firm starts new division

Indiana Ticket Co. has created InGate Solutions, a division specializing in creating customized solutions for stadiums, racetracks, concert halls, amphitheaters and mobile venues. One of Indiana Ticket’s investments has been in Xerox iGen 150 digital presses, which can marry high-quality designs with variable data including seating information, bar codes and data-driven graphics.

The Phillie Phanatic leads the truck at the start of its 1,058-mile trek to spring training.
Photo by: MITCHELL LEFF
PHILADELPHIA
Phillies load truck for Florida trip

The Philadelphia Phillies held their annual Phillies Truck Day on Feb. 6, when staff members loaded up a truck with thousands of items needed for spring training in Clearwater, Fla. The truck, escorted by a fire truck, took a detour through Philadelphia with the Phillie Phanatic and Phillies Ballgirls waving to fans from the front seat.

Eagles increasing ticket prices
The Philadelphia Eagles are raising ticket prices for more than half the seats at Lincoln Financial Field, according to multiple reports. More than 40 percent of the seats will remain at the same price, and about 5 percent will decrease.

PHOENIX
Youth players wore their new uniforms at the Chase Field FanFest on Feb. 8.
Photo by: JENNIFER STEWART / ARIZONA DIAMONDBACKS
D-Backs ‘give back’ jerseys
The Arizona Diamondbacks created the D-backs Give Back Jersey Program, which will provide uniforms and caps to more than 20,000 youth baseball and softball players and their coaches throughout Arizona. The Arizona Diamondbacks Foundation plans to donate more than $500,000 to the program. More than 30 leagues are taking advantage of the opportunity, with some leagues registering more than 1,500 kids.

PRATTVILLE, ALA.
Yokohama titling LPGA event

Yokohama Tire Corp. signed a multiyear agreement with the Robert Trent Jones Golf Trail to be title sponsor of the LPGA tournament in Prattville, Ala., about 10 miles outside Montgomery. The 2014 tournament is set for Sept. 18-21 on the Senator Course at Capitol Hill.

SAN FRANCISCO
Giants prepare The Gotham Club

The San Francisco Giants are putting finishing touches on The Gotham Club at AT&T Park, a program that will be open to members only and will extend to several areas within the ballpark. The club’s name is an homage to the New York Gothams, the first name of the team in 1883. For an annual fee starting at $1,250, members get access to three venues for watching games or other events: The Game Room, The Bullpen and The Clubhouse.

TAMPA-ST. PETERSBURG
Lightning plans premium club

The Tampa Bay Lightning will debut a new premium seating area at Tampa Bay Times Forum for the 2014-15 season. Members of the Blue Line Club will receive a replica jersey, VIP garage parking, a $10 food/beverage credit for each game, access to a premium-ticket exchange program, and ticketing priority for concerts and events.

WASHINGTON, D.C.
Nats, Levy extend partnership

The Washington Nationals and Levy Restaurants extended their partnership with a new multiyear agreement. Levy has been the exclusive restaurant partner at Nationals Park since 2009. The agreement will expand the ballpark’s farm-to-table program and introduce new collaborations with local restaurants and farmers.



      COAST TO COAST — BEYOND THE COASTS



BARCELONA
Barca renews with Big Cola

FC Barcelona renewed its sponsorship with soft drink company Big Cola for an additional three years, through June 2016. As Barcelona’s regional partner, Big Cola’s sponsorship with the club, which began in 2010, covers 12 Latin American countries as well as Egypt and Africa.

Bank extends ATP tourney deal
Spanish bank Banc Sabadell is extending its sponsorship of the Barcelona Open through 2020. The ATP World Tour event will continue to be known as the Barcelona Open Banc Sabadell. The tournament is one of 11 annual ATP 500 tournaments.

World Cup security

force could top 100K


     At least 100,000 security personnel will be deployed across Brazil for the FIFA World Cup this summer, according to an Agence France Presse report. Andrei Rodrigues, special secretary for security and safety at major events at Brazil’s Justice Ministry, said that the total number on duty during the tournament would be double the 50,000 personnel who were mobilized across Brazil last June for the 2013 Confederations Cup.
     Rodrigues said the total includes officers from the police and military as well as members of the National Force, an elite unit that will be ready to intervene where necessary.
BERLIN
BMW renews marathon sponsorship

BMW renewed its title sponsorship deal with the Berlin Marathon. The car company has been a partner of the event since 2011.

Hertha signs long-term Sportfive deal
Bundesliga club Hertha Berlin extended its partnership with sports marketing company Sportfive until 2025. Sportfive will continue to be in charge of the club’s marketing and TV rights, as well as its hospitality and new media offerings. The marketing company has been a partner of the team since 1994.

DUBAI, U.A.E.
FA, EPL, FIFA discuss Afghanistan

Representatives of English and Afghan soccer organizations met in Dubai and agreed to a development program in Afghanistan. The partnership between the Football Association, English Premier League and FIFA will support the Afghanistan Football Federation and Afghan Premier League.

HONG KONG
HKGA tees up with Mercedes-Benz

Mercedes-Benz will become the exclusive car partner of the Hong Kong Golf Association and title sponsor of the annual HKGA Mercedes-Benz Classic in a new three-year agreement. The amateur golf tournament for men and women takes place next month at Discovery Bay Golf Club.

KRAKOW, POLAND
Team signs Legea to replace Nike

Polish club KS Cracovia signed a kit deal with Italian sportswear manufacturer Legea. The contract begins in July 2015. Legea will replace Nike, which has been Cracovia’s kit supplier since 2012.

LONDON
West Ham OKs stadium sale

West Ham United agreed to sell its stadium at Upton Park to London developer Galliard Group once the club has moved to the Olympic Stadium, according to a Reuters report. The move is planned in time for the 2016-17 EPL season.

GMR, Experience merge in U.K.
GMR Marketing and Experience Worldwide agreed to a formal merger in the U.K. under the GMR name. The merger combines the agencies’ collective expertise in engagement marketing and sponsorship and their portfolios of international clients across sports, entertainment, music and lifestyle.

MADRID
Team selects CenterplateISG

Atlético Madrid selected CenterplateISG to design and manage all food service, premium ticket sales and marketing at the club’s new stadium, currently under construction and scheduled to open in 2016. CenterplateISG is a joint venture between Centerplate and International Stadia Group.

NEW ZEALAND
NBA partners with Perform for content

The NBA entered into a multiyear partnership with digital sports content company Perform, and launched the first official online site designed specifically for fans in New Zealand. The new online destination on Sportal will include the live stream of one regular-season NBA game every week.

PORTO ALLEGRE, BRAZIL
Team plans fast food chain

Soccer club Gremio plans to open its own chain of fast-food restaurants in a bid to diversify its business and bring in cash to sign new players, according to a Reuters report. The team hopes to sell as many as 90 franchises at between $80,000 and $270,000 over the next five years. Fans voted in an online poll to call the restaurants Hamburgueria 1903 in reference to the year the club was founded.

RIO DE JANEIRO
Second NBA exhibition scheduled

Rio de Janeiro will host its second NBA exhibition match in October, according to a Xinhua report. NBA Brazil managing director Arnon de Mello said that the teams and date will be confirmed next month.

SOCHI, RUSSIA
Atos extends TOP deal to 2020
Atos Origin, which has provided technology support for the Olympics for 25 years, extended its TOP sponsorship with the International Olympic Committee through 2020. Atos has sponsored the IOC since 1989, and the renewal ensures the IOC will not have to change its technology support and infrastructure ahead of the 2018 and 2020 Olympics.

For more international news, visit www.sportsbusinessdaily.com/global.

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