League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
SBJ/Feb. 17-23, 2014/Coast to CoastPrint All
Phantoms owners partner on PPL
Jim and Rob Brooks, owners of the AHL Lehigh Valley Phantoms and BDH Development, entered into a partnership with Global Spectrum to operate PPL Center, now under construction in Allentown. PPL Center will seat more than 10,000 for concerts and more than 8,500 for hockey when it opens later this year. The Phantoms are relocating to Allentown for the 2014-15 AHL season from Glen Falls, N.Y., where they currently play as the Adirondack Phantoms.
Braves don military theme
The Atlanta Braves plan to wear a new military appreciation jersey on select home dates at Turner Field this season. The red jersey with navy and white piping features the Braves script in navy with white stars and includes an American flag patch on the left sleeve. Game-worn jerseys will be auctioned online, with the proceeds going to military-supportive charities.
Teams get new New Era caps
Locally based New Era Cap Co. plans to roll out new cap designs
Pepsi gets Knights pouring rights
Pepsi signed an eight-year contract with the Charlotte Knights to become the Class AAA team’s exclusive soft-drink provider at the new BB&T Ballpark. The Knights’ agreement with Pepsi includes tickets, hospitality, concessions pouring rights and advertising at the stadium. Pepsi also will put its name on a party terrace in the ballpark.
Broncos honored after Super Bowl
The Denver Broncos didn’t get a hometown parade after the Super Bowl given their 43-8 loss to Seattle, but Mayor Michael Hancock did declare Feb. 6 Denver Broncos Appreciation Day. The mayor also recognized the team and its owner by renaming the intersection of Colfax Avenue and Broadway, near the State Capitol, to United in Orange Way and Pat Bowlen Boulevard.
FORT WORTH, TEXAS
Bowl gets Lockheed name
Lockheed Martin agreed to a three-year deal as title sponsor of the Armed Forces Bowl, through 2016. The first Lockheed Martin Armed Forces Bowl will be played in December at Amon G. Carter Stadium. Financial terms of the deal were not released.
Jags traveling with PST
The Jacksonville Jaguars selected Pro Sports Travel as the team’s official travel management company. Pro Sports Travel will begin working with the Jaguars effective immediately.
Louisville’s Nick Stover models the device.
Photo by:TIM HARRIS / LOUISVILLE BUSINESS FIRST
The University of Louisville athletic department has been experimenting with Google Glass since purchasing a device in October for $1,500. Nick Stover, director of social media and engagement at Louisville, has said anyone in the athletic department can use the technology to develop new ideas. Stover said officials agree that the product, which is capable of streaming live video and taking photos, could be used to take fans into locker rooms and elsewhere behind the scenes.
Marlins start ‘Jose’s Heroes’ section
The Miami Marlins have created a section at Marlins Park called Jose’s Heroes, in recognition of pitcher Jose Fernandez, the 2013 NL Rookie of the Year. Fans can purchase a Jose’s Heroes full-season ticket package for $499 per seat. The zone will be located in the left field bullpen reserved sections.
Ticketing firm starts new division
Indiana Ticket Co. has created InGate Solutions, a division specializing in creating customized solutions for stadiums, racetracks, concert halls, amphitheaters and mobile venues. One of Indiana Ticket’s investments has been in Xerox iGen 150 digital presses, which can marry high-quality designs with variable data including seating information, bar codes and data-driven graphics.
The Phillie Phanatic leads the truck at the start of its 1,058-mile trek to spring training.
Photo by:MITCHELL LEFF
Phillies load truck for Florida trip
The Philadelphia Phillies held their annual Phillies Truck Day on Feb. 6, when staff members loaded up a truck with thousands of items needed for spring training in Clearwater, Fla. The truck, escorted by a fire truck, took a detour through Philadelphia with the Phillie Phanatic and Phillies Ballgirls waving to fans from the front seat.
Eagles increasing ticket prices
The Philadelphia Eagles are raising ticket prices for more than half the seats at Lincoln Financial Field, according to multiple reports. More than 40 percent of the seats will remain at the same price, and about 5 percent will decrease.
Youth players wore their new uniforms at the Chase Field FanFest on Feb. 8.
Photo by:JENNIFER STEWART / ARIZONA DIAMONDBACKS
The Arizona Diamondbacks created the D-backs Give Back Jersey Program, which will provide uniforms and caps to more than 20,000 youth baseball and softball players and their coaches throughout Arizona. The Arizona Diamondbacks Foundation plans to donate more than $500,000 to the program. More than 30 leagues are taking advantage of the opportunity, with some leagues registering more than 1,500 kids.
Yokohama titling LPGA event
Yokohama Tire Corp. signed a multiyear agreement with the Robert Trent Jones Golf Trail to be title sponsor of the LPGA tournament in Prattville, Ala., about 10 miles outside Montgomery. The 2014 tournament is set for Sept. 18-21 on the Senator Course at Capitol Hill.
Giants prepare The Gotham Club
The San Francisco Giants are putting finishing touches on The Gotham Club at AT&T Park, a program that will be open to members only and will extend to several areas within the ballpark. The club’s name is an homage to the New York Gothams, the first name of the team in 1883. For an annual fee starting at $1,250, members get access to three venues for watching games or other events: The Game Room, The Bullpen and The Clubhouse.
Lightning plans premium club
The Tampa Bay Lightning will debut a new premium seating area at Tampa Bay Times Forum for the 2014-15 season. Members of the Blue Line Club will receive a replica jersey, VIP garage parking, a $10 food/beverage credit for each game, access to a premium-ticket exchange program, and ticketing priority for concerts and events.
Nats, Levy extend partnership
The Washington Nationals and Levy Restaurants extended their partnership with a new multiyear agreement. Levy has been the exclusive restaurant partner at Nationals Park since 2009. The agreement will expand the ballpark’s farm-to-table program and introduce new collaborations with local restaurants and farmers.
COAST TO COAST — BEYOND THE COASTS
Barca renews with Big Cola
Bank extends ATP tourney deal
Spanish bank Banc Sabadell is extending its sponsorship of the Barcelona Open through 2020. The ATP World Tour event will continue to be known as the Barcelona Open Banc Sabadell. The tournament is one of 11 annual ATP 500 tournaments.
BMW renews marathon sponsorship
BMW renewed its title sponsorship deal with the Berlin Marathon. The car company has been a partner of the event since 2011.
Hertha signs long-term Sportfive deal
Bundesliga club Hertha Berlin extended its partnership with sports marketing company Sportfive until 2025. Sportfive will continue to be in charge of the club’s marketing and TV rights, as well as its hospitality and new media offerings. The marketing company has been a partner of the team since 1994.
FA, EPL, FIFA discuss Afghanistan
Representatives of English and Afghan soccer organizations met in Dubai and agreed to a development program in Afghanistan. The partnership between the Football Association, English Premier League and FIFA will support the Afghanistan Football Federation and Afghan Premier League.
HKGA tees up with Mercedes-Benz
Mercedes-Benz will become the exclusive car partner of the Hong Kong Golf Association and title sponsor of the annual HKGA Mercedes-Benz Classic in a new three-year agreement. The amateur golf tournament for men and women takes place next month at Discovery Bay Golf Club.
Team signs Legea to replace Nike
Polish club KS Cracovia signed a kit deal with Italian sportswear manufacturer Legea. The contract begins in July 2015. Legea will replace Nike, which has been Cracovia’s kit supplier since 2012.
West Ham OKs stadium sale
West Ham United agreed to sell its stadium at Upton Park to London developer Galliard Group once the club has moved to the Olympic Stadium, according to a Reuters report. The move is planned in time for the 2016-17 EPL season.
GMR, Experience merge in U.K.
GMR Marketing and Experience Worldwide agreed to a formal merger in the U.K. under the GMR name. The merger combines the agencies’ collective expertise in engagement marketing and sponsorship and their portfolios of international clients across sports, entertainment, music and lifestyle.
Team selects CenterplateISG
Atlético Madrid selected CenterplateISG to design and manage all food service, premium ticket sales and marketing at the club’s new stadium, currently under construction and scheduled to open in 2016. CenterplateISG is a joint venture between Centerplate and International Stadia Group.
NBA partners with Perform for content
The NBA entered into a multiyear partnership with digital sports content company Perform, and launched the first official online site designed specifically for fans in New Zealand. The new online destination on Sportal will include the live stream of one regular-season NBA game every week.
PORTO ALLEGRE, BRAZIL
Team plans fast food chain
Soccer club Gremio plans to open its own chain of fast-food restaurants in a bid to diversify its business and bring in cash to sign new players, according to a Reuters report. The team hopes to sell as many as 90 franchises at between $80,000 and $270,000 over the next five years. Fans voted in an online poll to call the restaurants Hamburgueria 1903 in reference to the year the club was founded.
RIO DE JANEIRO
Second NBA exhibition scheduled
Rio de Janeiro will host its second NBA exhibition match in October, according to a Xinhua report. NBA Brazil managing director Arnon de Mello said that the teams and date will be confirmed next month.
Atos Origin, which has provided technology support for the Olympics for 25 years, extended its TOP sponsorship with the International Olympic Committee through 2020. Atos has sponsored the IOC since 1989, and the renewal ensures the IOC will not have to change its technology support and infrastructure ahead of the 2018 and 2020 Olympics.
For more international news, visit www.sportsbusinessdaily.com/global.