SBJ/Feb. 10-16, 2014/Super Bowl

Game Day With ESPN, Engine Shop

ESPN threw its 10th annual Super Bowl party Jan. 31 at Lower Manhattan’s Basketball City at Pier 36. The invitation-only party, which welcomed more than 2,500 guests, is jointly managed by ESPN and New York-based marketing agency Engine Shop, working with production company Event Eleven. ESPN event marketing manager Lauren Robinson and Engine Shop’s Nick Hines nailed down details in the busy final hours of a seven-day installation.

PHOTOS BY PATRICK E. McCARTHY
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