‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/Feb. 10-16, 2014/People and Pop CulturePrint All
The NBA promoted Bill Koenig to president of global media distribution, Sal LaRocca to president of global operations and merchandising and Danny Meiseles to president and executive producer of content. The league named Jason Cahilly chief strategic and financial officer.
The College of New Jersey hired Sharon Beverly as assistant vice president for student affairs and executive director of athletics and recreation. Beverly was athletic director at Vassar College.
Florida State University hired Karl Hicks as deputy athletic director for external operations. Hicks was senior associate commissioner for men’s basketball operations for the Atlantic Coast Conference.
The Orange Bowl Committee named Luis Boué president and chair, Lee Stapleton president-elect and chair-elect and Michael Chavies first vice-chair.
The Green Bay Packers promoted Nicole Ledvina to vice president of human resources.
The Arizona Cardinals promoted Terry McDonough to vice president of player personnel.
The Miami Dolphins hired Dennis Hickey as general manager. Assistant general manager Brian Gaine left the organization.
The San Francisco 49ers named Ethan Casson chief revenue officer.
Learfield Sports promoted Jake Hobrock to account executive, and named Kyle James general manager, Joe Weiss associate general manager and Jared Schmit sales coordinator at the University of New Mexico.
Intersport hired Andrew Opatkiewicz as vice president of strategic partnerships, Steve Johnson as vice president of public relations, Bill Behrns as director of communications, and Steve Smith Jr. as vice president of sales for CelebTV. Opatkiewicz was associate vice president of strategic development for Stats LLC; Johnson was principal at Steve Johnson Connects; Behrns was assistant athletic director for communications at Loyola University Chicago; and Smith was a vice president for TouchTunes Music Corp.
GRand Solutions hired Paul Kelly to oversee planning and execution of the firm’s communications programs. Kelly was communications manager for the Indianapolis Motor Speedway.
Octagon hired Mindy Coppin as head of Asia Pacific business development and strategic initiatives. Coppin was senior vice president and managing director for IMG Artists Asia Pacific.
The Associated Press promoted Noreen Gillespie to deputy sports editor.
Rogers Media named Scott Moore president of Sportsnet and NHL and Bart Yabsley senior vice president of NHL and video distribution.
Volar Video named David Bertram chief executive officer and Ben Askren president and chief technology officer.
Amy Konrath stepped down from the position of vice president of public relations and communications at IndyCar.
The USL Pro’s Orlando City SC hired Paul McDonough as senior vice president of soccer operations. McDonough was director of global soccer for Wasserman Media Group.
Sporting Goods and Apparel
Loudmouth Golf hired Dennis Green as executive vice president and general manager of sales and marketing. Green was managing partner for Indexla.
Executive search firm Harvard Group International named Malcolm Bordelon as an executive-in-residence. Bordelon was executive vice president of business operations for the San Jose Sharks.
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Super Bowl bell ringers
Ringing the opening bell of the New York Stock Exchange on Jan. 30: Jonathan Tisch of the Super Bowl host committee and the Giants; Joe Ellis of the Broncos; Al Kelly and Laurie Tisch of the host committee; John Elway of the Broncos; John Mara of the Giants; Peter McLoughlin, John Schneider and Paul Allen of the Seahawks; and Woody Johnson of the host committee and the Jets.
Photo by:GETTY IMAGES
MetLife Stadium executives take a quick break from preparations on Feb. 1, the day before the game: Jena Schaafsma, Brad Mayne, Nicole Fountain and Ron VanDeVeen
Photo:COURTESY OF NICOLE FOUNTAIN / METLIFE STADIUM
DeMaurice Smith, executive director of the NFL Players Association, and NFL Commissioner Roger Goodell speak on the field at MetLife Stadium before the game on Feb. 2.
Photo by:AP IMAGES
Owners gather at DirecTV party
Cowboys owner Jerry Jones and Papa John’s Pizza’s John Schnatter at the DirecTV Super Saturday Night at Pier 40 on Feb. 1. Below: Patriots owner Robert Kraft and Mavericks owner Mark Cuban.
Photos by:GETTY IMAGES
Chase Bank / United Airlines VIP Lounge
Inside the Chase Bank / United Airlines VIP Lounge on Feb. 1 at Guy Fieri’s American Kitchen in Times Square were Jon Miller, NBC Sports; David Gold, Chase Card Services; Fieri; and the Giants’ Chris Mara.
Photo:MIKE LEVY PHOTO
And the winner is …
Congratulations to Kroenke Sports & Entertainment VP/IT Rick Schoenhals, who won the 2014 SBD/SBJ Super Bowl pick ’em. His entry had the Seahawks defeating the Broncos 42-28 (the final was 43-8) and Anheuser-Busch taking the top spot in USA Today’s Ad Meter. No one correctly predicted the Seahawks’ Malcolm Smith as the game’s MVP.
Photo by:RANDY JOHNSON / KROENKE SPORTS & ENTERTAINMENT
Business of Sport panel
At the 2014 Business of Sport Forum: Football Edition, at Marquee NYC on Jan. 30, The Legacy Agency’s Mike Principe (left) welcomed Under Armour’s Kevin Plank, the Falcons’ Osi Umenyiora, Twitter’s Geoff Reiss, CNBC’s Jim Cramer and Fox Sports’ Eric Shanks.
Photo by:JEFF LEWIS
Leigh Steinberg and Steve Young attend the Leigh Steinberg Super Bowl Party at 230 Fifth Ave. on Feb. 1. The event benefited the Lone Survivor Fund.
Photo by:GETTY IMAGES
Steve Tisch’s bash
Giants co-owner Steve Tisch was the host for a dinner Jan. 29 at Carbone in New York. Tisch (right) with brother and Giants co-owner Jonathan. Below: NFL Network’s Rich Eisen with Translation’s Steve Stoute, holding the trophy for winning Jay-Z’s fantasy football league.
Photos by:BILLY FARRELL / BILLY FARRELL AGENCY
GE, NFL announce winners
General Electric CEO Jeffrey Immelt and NFL Commissioner Roger Goodell attend a news conference to announce the 16 winners of the first round of the $20 million Head Health Challenge, a research grant created by the NFL and General Electric to better study and treat traumatic brain injuries, on Jan. 23 in New York City.
Photo by:GETTY IMAGES
Getting together at 16W
16W Marketing held its annual “Super Bowl Get Together” at Il Villaggio in Carlstadt, N.J., on Jan. 30. With 16W partners Steve Rosner (fourth from left) and Frank Vuono (fourth from right) are 16W clients Howie Long, Jim Kelly, Ron Darling, Chris Simms, Bob Papa and Phil Simms.
Photo by:SAMMY STEINLIGHT / STEINLIGHT MEDIA
CBS broadcaster Phil Simms, Bleacher Report’s Dave Finocchio, the Packers’ Randall Cobb, Fox broadcaster Howie Long and Rich Calacci of Turner Digital Ad Sales were at the Bleacher Report Chalk Talk Powered by Samsung Galaxy event on Jan. 30 at Bleacher Report’s video production office.
Photo by:LORENZO BEVILAQUA / TURNER BROADCASTING SYSTEM
Assessing the impact at NYU
NYU Sports and Society hosted “48 Hours Before Super Bowl XLVIII: The Lasting Impact of Sports’ Greatest Events” on Jan. 31. Back row: Indianapolis Mayor Greg Ballard; Lisa Baird, U.S. Olympic Committee; moderator Arthur Miller; Mary Pilon, The New York Times; David Rousseau, Arizona Super Bowl XLIX Host Committee; and Dennis Di Lorenzo, NYU-School of Continuing and Professional Studies. Seated: Gregory Carey, Goldman, Sachs & Co.; Richard Florida, NYU-SCPS professor; Kevin Hallinan, former MLB security chief; and Constantine Kontokosta, NYU Center for Urban Science and Progress.
Photo by:MARK MCQUEEN / NYU-SCPS
Visiting Super Bowl XLVIII in preparation for hosting Super Bowl XLIX at University of Phoenix Stadium in Glendale: Global Spectrum’s Fred Corsi, Dan Callendar, Peter Sullivan, Tarena Smith and Myles Gabel.
Photo by:GLOBAL SPECTRUM
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Longtime sports executive Arnie Fielkow, since 2011, has been charged with leading the National Basketball Retired Players Association. The group aims to assist former NBA, WNBA, ABA and Harlem Globetrotters players and has a current membership count of 650, up from 400 when Fielkow came aboard. Fielkow previously was an executive vice president for the New Orleans Saints and served as a New Orleans city councilman. Today, he’s responsible for growing the NBRPA membership and its programs.
There are success stories, but equally true is that there are a lot of depressing stories. We see both sides. Our organization exists to do as much as we can to help those in need of a better place in life.”
Photo:COURTESY OF NBRPA
The programs: One mission is to help transition the former player to a successful life after sports. We have programs in multiple areas, including financial, career transitions, education, health care, and in almost any area that would involve a former athlete. We have a dozen programs across that platform that are free and are part of the membership. We provide a number of monetary opportunities to our players to continue their brand in the marketplace. Our newest mission is a community mission.
The growth targets: We just added the WNBA. We are having discussions with the NBPA about active players coming into our organization. The thought is that it would be a seamless transition: They would be a member in both organizations, and there would be no gap in time when they stop playing.
On the NBPA executive director search: We are hoping that the new person coming in is supportive of the NBRPA and is someone who wants to work hand-in-hand in creating programs for former players.
On Dennis Rodman and North Korea: There is a time and place for the utilization of sports to bring people together. I personally don’t feel that the North Korea trip was that situation. You have a dictator who is violating basic human rights, and to go over there for his birthday is not something we feel is appropriate.
— John Lombardo