SBJ/Jan. 20-26, 2014/People and Pop Culture
Plugged In: Michael Spencer, Wasserman Media Group
Published January 20, 2014, Page 3
There will be a large audience watching this. The question is: How do you capture that audience afterward? My thought is that our group as a whole really needs to bond together and create new opportunities to tell the story and continue to engage fans. How we do that, I’m not sure, but we have to do that.”
How to measure that?: If an American wins halfpipe or slopestyle, we’ll be able to tell based on the corporate demand and media demand afterward.
How is that demand in advance of the Games?: The media demand is there, without a doubt. USA Today and others have taken an interest in sending writers to [freeskiing’s] U.S. Grand Prix events. The corporate demand hasn’t been as good as I thought it would be, but the corporate demand for freeskiers was already great. ... I thought [freeskiers] might be bombarded with opportunities because it’s a new sport and it’s skiing, but I’ve heard they had so many other sponsors that [new sponsors] were afraid they wouldn’t have access to those athletes.
On Tanner Hall, Simon Dumont and the Olympics: The sport of halfpipe was elevated by Tanner (age 30) and Simon (27), no question. The days of turning on X Games and watching them go head to head, people loved that. ... Tanner [who opted not to compete in Sochi] will be missed, but Simon’s still in a good spot to be there. He started at 14 and has been at every X Games since ski superpipe was added. Hopefully, he can make it.