‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/Jan. 20-26, 2014/Coast to CoastPrint All
Rangers expand dynamic pricing
The Texas Rangers, working with Qcue, plan to expand their use of dynamic ticket pricing to all seating sections at Rangers Ballpark this year. The team introduced dynamic pricing last season for select sections of the ballpark. The move comes in conjunction with the team dropping prices between 4 percent and 19 percent across about 94 percent of the venue’s seats.
Jack Daniel’s signs for premium space
The Rangers reached a three-year agreement with Jack Daniel’s that gives the brand naming rights to the Diamond Club at Rangers Ballpark. The newly named Jack Daniel’s Club will be open to season-ticket holders before and during home games and will include a full buffet and bar. Jack Daniel’s also has club naming rights at Dallas’ American Airlines Center.
O’s mark 60th with website
The Baltimore Orioles launched a dedicated website at orioles.com/60 as part of their commemoration of 2014 being the team’s 60th anniversary season. The site features an interactive offering called My Orioles Magic Moment. Each month between now and September, the team will showcase a memorable moment from Orioles history, and fans are encouraged to record a re-enactment of the moment and send in that video for uploading on the site.
Car company gets arena deal
Transportation provider BostonCoach agreed to a five-year deal making it title sponsor of TD Garden’s premium lounge area. The space will be renamed the BostonCoach Lounge.
Sabres, Tickets.com extend deal
Tickets.com and the Buffalo Sabres reached a long-term extension of their partnership to use the ProVenue ticketing platform for Sabres games and all other live events and concerts at First Niagara Center.
Hockey prospects coming in ’14, ’15
USA Hockey selected First Niagara Center to host the CCM/USA Hockey All-American Prospects Game in both 2014 and 2015. The 2014 edition will be played Sept. 25; the date for the 2015 game has not been set. The annual showcase features 40 of the top American-born prospects eligible for the upcoming NHL draft.
Two-time MVP John Grant Jr. is playing for brain cancer.
Photo by:JACK DEMPSEY / COLORADO MAMMOTH
The Colorado Mammoth unveiled the team’s “Lacrosse Out Cancer” jerseys. Each player on the roster selected a type of cancer he wanted to draw attention to on the team’s Lacrosse Out Cancer Night, on March 8. The ribbon color of the logo on each player’s jersey reflects the type of cancer he’s playing for.
Stadium refi highlights U.S. Bank
U.S. Bank and Stadium Management Co. closed on a $112 million refinancing for Sports Authority Field at Mile High. The $112 million deal makes U.S. Bank the only lender for the stadium. Stadium Management Co. operates the facility. The original financing was provided by four banks, including U.S. Bank.
Agency gains speedway account
Crossmedia was selected as the media agency of record for Dover International Speedway. Crossmedia will handle all media planning and buying for the venue, including TV, radio, print, online and nontraditional media. The agency’s first campaign for the speedway is expected to launch next month, in conjunction with the Daytona 500, in select regional markets.
Bradley signs official heath care provider
Bradley University reached a multiyear agreement with OSF HealthCare that provides the health care system with the designation of official health care provider of Bradley athletics. With the deal, OSF gets exclusive marketing and promotional rights in the hospital and health care system category, as well as logo placements at the university’s athletics venues.
Lacrosse event draws 7,000
An estimated 7,000 lacrosse coaches, officials, administrators, players, industry representatives and fans of the sport took part earlier this month in the US Lacrosse National Convention and US Lacrosse Fan Fest at the Pennsylvania Convention Center. The showcase generated an estimated $9 million in economic impact for the region.
Suns, Mercury sign Watertree Health
The Phoenix Suns and WNBA Mercury agreed to a new multiyear partnership with Watertree Health. The deal allows Watertree to distribute its free prescription discount card to fans in attendance at select Suns and Mercury home games.
Wolfpack, Coke go ‘Red’ on Fridays
N.C. State Athletics and Coca-Cola Bottling Co. Consolidated launched a promotion called “Red Fridays” last week at 36 area restaurants. The offer awards any Wolfpack fan wearing branded apparel a 10 percent discount on Fridays through May 30.
H-E-B also is the presenting sponsor of the San Antonio Spurs’ 2013-14 season.
Photo by:JASON YTUARTE / SPURS SPORTS & ENTERTAINMENT
Spurs Sports & Entertainment last week unveiled a new name and a rebranding for its WNBA club, along with a jersey sponsor. Previously known as the San Antonio Silver Stars, the franchise has been renamed the San Antonio Stars. Additionally, locally based retailer H-E-B signed on as the team’s first marquee sponsor and will have its logo displayed on team jerseys.
Drillers adding ballpark display
The Tulsa Drillers retained TS Sports to install a new LED video display at Oneok Field. The addition will be 3 feet high and 450 feet in length and is expected to be ready in time for the Class AA club’s 2014 season.
Teams gain social media partner
Monumental Sports & Entertainment selected Zoomph as the official social media partner of the Washington Capitals and the Washington Wizards. Zoomph provides an integrated platform for identifying and sharing social content with fans across Facebook, Twitter and Instagram.
COAST TO COAST — BEYOND THE COASTS
QIPCO gains racing sponsorship
QIPCO Holding reached a five-year partnership with Ascot Racecourse that will be headlined by sponsorship of the King George VI & Queen Elizabeth Stakes, according to Sky Sports. As an official partner of Ascot, QIPCO Holding, a private investment company in Qatar, will get annual branding rights across the horse racing venue, including at the Royal Meeting.
Team partners with Ukash
Birmingham City FC agreed to a partnership with online cash payment provider Ukash. The deal allows fans of the team who are without credit or debit cards to buy tickets and merchandise as well as make bets using online cash.
Liverpool FC gains partner in India
Mobile technology firm Xolo will be Liverpool FC’s first regional marketing partner in India under terms of a newly agreed to three-year deal. Fans in India will get tailored content from the EPL club on their mobile handsets as well as exclusive merchandise and the chance to meet players.
Open signs eyecare partner Specsavers
Specsavers signed on to become the official eyecare partner of the Australian Open, according to an AD News report. Specsavers is giving players polarized sunglasses designed by Australian designer Alex Perry.
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