Getting the studio into the mix Silver Chalice arm goes to college NFL preseason: Hall of Fame Game Fermata offers licensing challenge Does IMG College face shifts in market? Underdog JMI's big bid wins over UK NFL preseason: About the deals Checking in with the class of 2005 MBA grads reflect Saints dominate local preseason ratings
Upcoming Conferences and Events
SBJ/Jan. 13-19, 2014/Media
New York Life signs on as Big East sponsor
Published January 13, 2014, Page 3
Financials were not made public, but industry observers peg the total value of the deal between $10 million and $20 million over the two years.
“There will be others,” said Big East Commissioner Val Ackerman, adding that she’s looking to fill the credit card and telecom categories. “We’re looking for a smaller group of partners that share our values and can be more deeply integrated in our conference.”
New York Life had a deal with the old Big East Conference that ended around 2010.
The deal sets New York Life as the presenting sponsor for all Big East championship events, including use of marks and logos in promotional materials, and includes ads on Fox Sports 1’s telecasts. For the conference’s marquee event, the men’s basketball tournament, New York Life will be featured on a co-branded tournament logo at center court, as well as a standalone logo on the court and co-branding on tickets and programs.