SBJ/Nov. 25-Dec. 1, 2013/Reader Survey

Reader Survey: Sponsorship

Most OVERPRICED sports property:

NFL 33.6%
NASCAR 10.9%
MLB 7.1%
NBA 7.0%

Responses 992

Most UNDERPRICED sports property:

MLS 14.6%
NHL 13.7%
NCAA 9.5%
MLB 8.1%

Responses 990


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Corporate sponsor you would most want to align with your property:

Nike 39.0%
Coca-Cola 22.3%
Anheuser-Busch 20.5%
Apple 19.0%

Note: Respondents could select three.

Responses 997

Sports property a corporate sponsor would most want to identify with:

NFL 44.9%
MLB 12.8%
NCAA 8.7%
NASCAR 6.2%
NBA 5.6%

Responses 1,008

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Related Topics:

Reader Survey, In-Depth

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