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Reader Survey

Reader Survey: NBA


nbae / getty images

Grade David Stern’s performance over 30 years as NBA commissioner:

A 43.1%
B 43.3%
C 10.7%
D 2.4%
F 0.5%

Responses 1,028

Face of the NBA:

LeBron James 84.0%
Kevin Durant 6.0%
Kobe Bryant 5.0%

Responses 932


Getty Images

Sponsors that do the best job
activating around the NBA:

Sprite 40.4%
Kia Motors 39.3%
Nike 36.7%
Gatorade 35.5%
Adidas 24.5%

Note: Respondents could select three.

Responses 1,298


Getty Images

Most effective NBA team owner:

Micky Arison
(Miami Heat)
25.8%
Mark Cuban
(Dallas Mavericks)
17.2%
Peter Holt
(San Antonio Spurs)
11.8%
Mikhail Prokhorov
(Brooklyn Nets)
11.3%

Responses 1,001


nbae / getty images

Least effective NBA team owner:

Michael Jordan
(Charlotte Bobcats)
26.6%
James Dolan
(New York Knicks)
15.9%
Atlanta Spirit
(Atlanta Hawks)
6.5%
Maple Leaf Sports and Entertainment
(Toronto Raptors)
6.1%

Responses 971

NBA team that has shown the most innovation in its business practices in the last five years:

Brooklyn Nets 25.3%
Miami Heat 12.6%
Dallas Mavericks 12.0%

Responses 931

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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