SBJ/Nov. 25-Dec. 1, 2013/Reader Survey

Reader Survey: NBA


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Grade David Stern’s performance over 30 years as NBA commissioner:

A 43.1%
B 43.3%
C 10.7%
D 2.4%
F 0.5%

Responses 1,028

Face of the NBA:

LeBron James 84.0%
Kevin Durant 6.0%
Kobe Bryant 5.0%

Responses 932


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Sponsors that do the best job
activating around the NBA:

Sprite 40.4%
Kia Motors 39.3%
Nike 36.7%
Gatorade 35.5%
Adidas 24.5%

Note: Respondents could select three.

Responses 1,298


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Most effective NBA team owner:

Micky Arison
(Miami Heat)
25.8%
Mark Cuban
(Dallas Mavericks)
17.2%
Peter Holt
(San Antonio Spurs)
11.8%
Mikhail Prokhorov
(Brooklyn Nets)
11.3%

Responses 1,001


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Least effective NBA team owner:

Michael Jordan
(Charlotte Bobcats)
26.6%
James Dolan
(New York Knicks)
15.9%
Atlanta Spirit
(Atlanta Hawks)
6.5%
Maple Leaf Sports and Entertainment
(Toronto Raptors)
6.1%

Responses 971

NBA team that has shown the most innovation in its business practices in the last five years:

Brooklyn Nets 25.3%
Miami Heat 12.6%
Dallas Mavericks 12.0%

Responses 931

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Related Topics:

Reader Survey, In-Depth

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