SBJ/Nov. 25-Dec. 1, 2013/Reader Survey

Reader Survey: About the Industry


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Biggest sports business story of the year:

NFL reaches $765 million concussion settlement 28.7%
Los Angeles Dodgers sign more than $8 billion TV deal with Time Warner 18.8%
Fox Sports 1 launches 15.8%
NFL signs $1 billion deal with Verizon to stream games 9.2%

Responses 1,719


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Most marketable athlete:

LeBron James 51.9%
Peyton Manning 50.0%
Tom Brady 23.3%
Derek Jeter 16.5%
Tiger Woods 11.4%
Aaron Rodgers 10.2%

Note: Respondents could select three.

Responses 1,721

Biggest threat to sports:

At-home viewing experience hurting attendance 27.8%
Rising ticket prices 20.9%
Integrity of the game 9.6%
Rising player salaries 8.2%
Use of performance-enhancing drugs 6.7%
Athletes’ off-field conduct 6.4%
Losing competitive balance 6.3%
Length of live games 5.2%
Security 3.2%

Responses 1,708


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Most influential person in sports business:

Roger Goodell 38.1%
John Skipper 16.6%
Bud Selig 7.9%
David Stern 5.8%
Sean McManus 5.5%

Responses 1,709


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Events you would put on your
“bucket list” to attend in person:

Super Bowl 42.3%
Masters 35.3%
Summer Olympics 33.5%
FIFA World Cup 29.6%
NCAA Final Four 19.2%
Kentucky Derby 18.6%
World Series 17.1%

Note: Respondents could select three.

Responses 1,729

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Related Topics:

Reader Survey, In-Depth

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