League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
SBJ/Nov. 18-24, 2013/Coast to CoastPrint All
WNBA Dream, arena extend deal
The Atlanta Dream will be playing its home games at Philips Arena through 2015 under terms of a new multiyear deal. The WNBA club has made Philips Arena its home court since the franchise’s inaugural season in 2008.
New Era signs with NLL
Locally based New Era Cap Co. was selected as the exclusive cap supplier to the National Lacrosse League. The two-year agreement provides the NLL with retail distribution at select New Era outlets. Financial terms were not disclosed.
NASCAR is leading a joint campaign with official partner Drive4COPD throughout COPD Awareness Month. Ogilvy & Mather produced a 10-second PSA scheduled to air across ESPN and Fox Sports 1 during the month; SiriusXM Satellite Radio will air 30-second COPD awareness spots; and the NASCAR Plaza building in Charlotte will be lit orange, the official color of COPD Awareness Month, throughout November.
Cavs, steakhouse partner on promo
Red, the Steakhouse, which has a new location across from Quicken Loans Arena, formed a promotional partnership with the Cleveland Cavaliers. The primary focus will be an in-game promotion exclusive to Wine & Gold United members (season-ticket holders). A secondary digital and radio component includes a pair of live remote broadcasts of the Cavaliers’ Insider Show from the restaurant.
FORT WORTH, TEXAS
Love will tee up his urban western cuisine.
Photo: COURTESY OF TIM LOVE
Tim Love Catering will be the exclusive on-course concessionaire and private hospitality caterer for the Crowne Plaza Invitational at Colonial, beginning with the 2014 event. Fort Worth chef Tim Love will operate about 20 on-course concession stands for the public and more than 50 on-course private hospitality venues for corporate sponsors.
Sporting Park sellout streak alive
Tickets for Sporting KC’s match on Saturday against Houston, the second leg of their Eastern Conference Championship series, sold out in less than a day — making for the 35th consecutive MLS match sellout at Sporting Park.
Firms have shot at free suite
The best “Clyde rhymes” will win prizes.
Photo by:MSG PHOTOS
MSG Networks is running a new fan sweepstakes in upcoming New York Knicks telecasts featuring hall of famer and MSG broadcaster Walt “Clyde” Frazier. The Knicks legend, known for his on-air rhyming, will encourage viewers to tweet their favorite “Clyde rhymes” during the games using the hashtag #TweetandRepeat. Participants will be eligible for nightly prizes and a grand prize of Knicks tickets and dinner with Frazier at his restaurant.
Magic adds to corporate roster
The Orlando Magic reached partnership agreements for the 2013-14 season with Dex Imaging, Soul Electronics, Quill, CenturyLink, Fields Auto Group, GovX, ABC Fine Wine & Spirits, and SAS. Additionally, the team renewed partnerships with Fox Sports Florida, Anheuser-Busch, Papa John’s, Florida Blue, the Department of Nutrition, Adidas, Walgreens, Talk of the Town Restaurant Group and Kia.
Sixers partner with GovX on tickets
The Philadelphia 76ers reached a deal with GovX to extend specially priced tickets to retired and active members of the military and government first responders for all home games. GovX presented Veterans Appreciation Night at the Sixers home game against San Antonio on Nov. 11.
Quicken Loans to title race weekend
Quicken Loans will become the new title sponsor of the Veterans Day weekend NASCAR Sprint Cup Series race at Phoenix International Raceway. The 2014 event will be held Nov. 9 and will conclude PIR’s 50th anniversary season. For Quicken Loans, the deal is in addition to its title sponsorship of the June Sprint Cup race at Michigan International Speedway.
COAST TO COAST — BEYOND THE COASTS
Team signs AIDA cruise line
Bundesliga club Borussia Dortmund signed a partnership deal with cruise line AIDA. The Evonik Football School — parent company Evonik Industries has sponsored the team since 2006 — recently held its first seven-day football camp for 7- to 13-year-olds on board the AIDAsol cruise ship. The next cruise dates for the football school are set for spring and summer 2014.
Real Madrid, Saudi firm renew deal
Real Madrid and Saudi Telecom Co. renewed their international sponsorship agreement. Their current deal was extended by five years and will offer fans in Saudi Arabia, Bahrain, Kuwait and Turkey exclusive content.
Tech upgrades set for Allianz Arena
German telecommunications company Deutsche Telekom, title sponsor of FC Bayern Munich, reached a deal to equip Allianz Arena with state-of-the-art communication technology. The contract calls for a significant expansion of wireless coverage at the stadium.
No bid for 2022 Games
Colorful Olympics tickets unveiled
The Sochi 2014 Organizing Committee unveiled the design of its souvenir tickets for the Winter Olympics. The tickets use the Games’ symbols and a patchwork quilt imagery, which is designed to reflect the diversity of Russia. The front of each souvenir ticket will display the name of a particular venue and event, the Olympic rings, the word mark “Sochi 2014,” and the slogan of the Sochi 2014 Olympic Winter Games in English: “Hot. Cool. Yours.”
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