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SBJ/Nov. 11-17, 2013/Media
Fox Sports looks to sell Scout back to Heckman
Published November 11, 2013, Page 4
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Industry sources said the deal is set to close in the next several weeks, and will mark the departure of Fox Sports from the highly competitive recruiting content space, which also includes Yahoo-owned Rivals.com, ESPN’s Recruiting Nation, and 247Sports.com, now aligned with CBSSports.com.
Fox Sports declined to comment, and Heckman was unavailable for comment.
Scout.com faced problems last year when an attempted rebranding and relaunch as Fox Sports Next, a move designed in part to foster greater integration between the site and Fox Sports’ national and regional TV properties, ran into significant technical issues. Many pages on the site were rendered inaccessible, angering subscribers, who pay about $100 a year for premium content. The rebranding was scrapped.
Since then, Scout.com has existed as a relatively small and mature entity within the Fox Sports portfolio. By selling it, the company is choosing to focus more of its energy and resources on more prominent holdings, such as the recently launched Fox Sports 1.
Scout.com traffic in many months has run between 2 million and 3 million unique visitors, according to comScore data, far smaller than Rivals.com’s audience and lacking the rapid growth seen by the 3-year-old 247Sports.com.