SBJ/Nov. 11-17, 2013/Coast to Coast
Coast to Coast
Published November 11, 2013, Page 26
Toyota signs with Michigan athletics
Toyota signed a one-year deal with IMG College, establishing a sponsorship between the automaker and the University of Michigan. The deal spans the 2013-14 school year and involves radio and Internet promotions for Toyota during the school’s football, men’s basketball and hockey seasons.
Grizzlies add partners, menus
Carnival bars open at Heat arena
Three bars based on venues aboard Carnival Cruise Line ships are now open at AmericanAirlines Arena, according to a Miami Herald report. RedFrog Bar is new this season, while RedFrog Rum Bar and Bluelaguna Tequila Bar both opened late last season. Miami Heat owner Micky Arison is chairman of Carnival Corp.
Mets, WOR-AM reach 5-year deal
The New York Mets reached a five-year partnership with WOR-AM, making the Clear Channel outlet the club’s flagship radio station. WOR will air Mets spring training, regular-season and playoff games as well as pregame and postgame shows.
Knicks cruising with Norwegian
Norwegian Cruise Line and the New York Knicks reached a new marketing partnership naming Norwegian the official cruise line of the team. Norwegian will be featured on the Knicks digital platforms and in-arena during the team’s home games at Madison Square Garden. The agreement includes Norwegian Cruise Line branding on outdoor marquees.
City OKs Magic’s entertainment complex
By a unanimous 7-0 vote, the Orlando City Council approved a plan where SED Development — a sister company of the Orlando Magic — will pay the city $12.7 million for land across the street from the Amway Center to build a multipurpose entertainment complex. The land is home to the Orlando Police headquarters and a city-owned parking garage.
Sixers honor longtime equipment manager
The 76ers dedicated their locker room to Jeff Millman, a longtime equipment manager for the team who lost his battle with cancer last week. The Sixers also honored Millman, 67, with a video tribute that played before the team’s home opener. Former Sixers Julius Erving, Charles Barkley, Moses Malone and Bobby Jones were among the players who participated in the tribute.
Suns sign JN Jewels
The Phoenix Suns reached a new marketing partnership with JN Jewels. The jeweler will play host to a variety of in-game activities, as well as an engagement ring sweepstakes where fans will have the opportunity to win a one-of-a-kind engagement ring.
Suns, Mercury add Ghost Armor
The Suns and Phoenix Mercury reached a new multiyear marketing partnership with Ghost Armor. Phoenix-based Ghost Armor provides protection for electronic devices. Fans can visit a Ghost Armor kiosk at US Airways Center to have protective covering installed on their electronic devices. Ghost Armor also will receive brand exposure on the 360-degree LED ring during games.
Blazers roll out new app, free Wi-Fi
The Portland Trail Blazers have a new mobile app and free Wi-Fi at Moda Center. YinzCam Mobile Sports assisted the franchise in developing the mobile app. Features include a game tracker with up-to-date stats, in-game shot charts and heat maps for each team, and live in-game video available in the arena. The Wi-Fi network is provided by Aruba Networks.
|Kawhi Leonard and Danny Green model San Antonio’s new camouflage uniforms.
The San Antonio Spurs unveiled a military-inspired uniform in honor of the servicemen and women of the armed forces. The Spurs will debut the new uniforms when they host the Washington Wizards on Wednesday. The Spurs created the camouflage-patterned uniforms to honor and showcase the team’s pride in the city affectionately nicknamed Military City U.S.A.
Lightning seeks best T-shirt design
The Tampa Bay Lightning is teaming up with Majestic Athletic to give fans the chance to create a Lightning T-shirt that will be sold in the official team store. The contest runs through Thursday. Entrants can submit their designs at www.tampabaylightning.com/shirtofthefan. A total of 5,000 T-shirts will be made of the winning entry.
Lightning adds new partners
The Lightning entered into new partnerships for the 2013-14 season with The Mosaic Co., Southern Ford Dealers, Corona, Lexus, World of Beer, Four Green Fields and Celebrity Cruises. The Lightning and these new partners are introducing branding ideas for the season that focus around in-arena presence, in-market activation and community initiatives.
COAST TO COAST — BEYOND THE COASTS
ManU, Unilever align in Asia
Unilever and Manchester United reached a three-year regional partnership in Southeast Asia. The deal will see Unilever become the Premier League team’s official personal care and laundry partner in Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos and Myanmar.
Mazda stays with AFL team
Mazda Australia extended its major sponsorship of Australian Football League side North Melbourne for another three years, according to a Paddock Talk report. At the end of the current agreement, Mazda will have been a major sponsor at the club for 18 years — a record for North Melbourne and one of the longest current sponsorships in the AFL.
Teams to strike over 75% tax
French soccer clubs said that they will go ahead with plans to strike over a new 75 percent tax, according to a Reuters report. Representatives of the teams in France’s Ligue 1 and Ligue 2 announced that they would not play any of their scheduled games on the last weekend of November.
For more international news, visit www.sportsbusinessdaily.com/global.