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Momentum drives NBA’s revenue projections
Published October 28, 2013, Page 8
NBA Commissioner David Stern, speaking at last week’s board of governors meeting in New York, said that strong season-ticket sales are helping drive the league’s business. “Everything coming off a very strong base is going to be up this season,” Stern said.
Brooks would not disclose specifics but said that the league is on track to sell more than the record of 250,000 full-season tickets it sold last season. The NBA last year sold 50,000 new full-season tickets, but Brooks did not disclose the specific number of new full sales for the coming season.
The momentum behind new sales is being driven in part by the resurgent Sacramento Kings, under new owner Vivek Ranadivé. The team is among the leaders in new full-season sales, though Kings officials would not disclose specific figures.
Stern will head to Sacramento for the Kings’ season-opening home game on Wednesday to recognize their resurgence after the team was sold over the offseason.
“I’m going to Sacramento to celebrate the success of that franchise in terms of their ticket sales and their sponsorships,” Stern said.
Team sponsorship revenue for this season across the league is up by a single-digit percentage over last year’s total. The most lucrative new sponsorship opportunity for clubs this season is the on-floor advertising space in their arenas in front of team benches, but to date, only the Indiana Pacers have sold that position.