Devils put on their Jersey Lochmann joins Monumental Ads get Rams out and about in new home Lightning hires NBA executive Red Bulls do good with FanAngel Penske takes summit beyond the marketers Derby day keeps Red Bulls running Yankees as sellers won't affect business High demand keeps Teamworks working hard Buccaneers employ VR across organization
SBJ/Oct. 28-Nov. 3, 2013/Franchises
The Salvation Army partnership
Published October 28, 2013, Page 29
|‘Bad decisions’ by players led to good deeds from the Cowboys.
“We woke up in the middle to latter part of the ’90s and we were seeing adverse publicity relative to decisions that were being made by some of our players,” Jones said. “And so I asked my daughter, Charlotte, and wife, and said, ‘Look. We are getting all of this visibility relative to some of our bad decisions. Let’s see if we can use the visibility and interest in sports and try to help some people.’”
Nearly two decades later, the Cowboys-Salvation Army relationship is one of the more high-profile team-charity combinations in sports.