Changes pay off for Sporting KC Warriors honored for sales/marketing A Hollywood story: Peter Guber U.S. owner wins Bologna’s heart Local bank buys spot on Timbers’ warmups Selfies have Stars, McDonald’s smiling Bills’ next decision: Future home New Bills owners’ vision of One Buffalo Bills consider selling naming rights Red Sox aim young with marketing
Upcoming Conferences and Events
SBJ/Oct. 28-Nov. 3, 2013/Franchises
The NFL’s deal with DirecTV
Published October 28, 2013, Page 29
Jerry Jones tamped down those expectations somewhat.
“DirecTV doesn’t require new technology,” he said. “I know firsthand the importance in selling to the DirecTV subscriber and audience how important our games are, so I continue to see that being very viable. We spend most of our [owners] meetings talking about technology … or the use of technology advances in presenting our games. …
“I’m chairman of the [NFL] Network committee, and we are continuing to look for how to present our games and be sure that we maximize the use of the technology and try to stay step for step with when it becomes smart financially to do.”