League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
In a wide-ranging interview, Jerry Jones predicted an NFL franchise in London within five years, discussed team relocations (plural) to Los Angeles, and called the “League of Denial” documentary an effort to simply tap into the NFL’s popularity.
With the NBA season tipping off this week, Samsung is close to completing a major sponsorship deal with the league that will include rights across the company’s line of smartphones, tablets, televisions, Blu-ray players and streaming video boxes.
The annual torrent of media bickering over whether Major League Baseball is a dying entity arrives squarely — and inconveniently — in the heart of the sport’s postseason. Much of the yearly backlash runs counter to facts, but presents an operational and PR challenge for MLB.
As the Breeders’ Cup prepares for its second straight year in California, the horse racing event is trying harder to tap into the favored local energy source — star power — as one way to drive growth.
MLS’s Real Salt Lake has signed LifeVantage as its new jersey sponsor. The deal is one of the league’s largest, as MLS sources put it at $30 million over 10 years.
- Jerry’s World — a Cowboys perspective
- AT&T naming deal years in the making
- Jones — NFL’s No. 1 challenge
- Jones — NFL in L.A., London
- Jones — ‘League of Denial’
- Jones — Player safety
- Jones — DirecTV deal
- Jones — $25 billion in revenue
- Jones — View from the sideline
- Jones — Salvation Army
- RSL signs one of top MLS jersey deals