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SBJ/Oct. 21-27, 2013/Media
New boss Morgan to keep USA Today Sports on course
Published October 21, 2013, Page 39
Among the specific projects underway are the creation of a dedicated mobile application for the USA Today Sports Media Group, separate from the more general, news-oriented one for USA Today; relaunching all the sites in USA Today Sports Digital Properties, including Big Lead Sports and Hoops Hype; and expanding The Q to additional sports.
“We’ve still really just scratched the surface of what we’re going to be,” said Morgan, who acknowledged his ascension to company president came as a surprise even to him. “We’ve worked hard over the past 2 1/2 years to put all these assets together and create a pipeline of new products, and we’re now poised to really fulfill our potential.”
Beusse played a key role in the formation of USA Today Sports Media Group, and was named its initial president in January 2011. But as the operating unit continued to grow rapidly, rising to a top-five position in monthly comScore reach rankings of U.S. sports sites, Beusse differed with corporate parent Gannett Co. in his view for the long-term vision for the company.
“Gannett wants to be more closely aligned with what we’re doing. And really, what’s USA Today without sports?” Morgan said. “It’s not micromanaging by any stretch, but Tom wanted more autonomy. He’s a more entrepreneurial guy, and that’s what this was when it started. We were sort of an independent entity. But we’re in a different place now, and as time goes on, it’s harder to go on without a full integration with the rest of USA Today.”