SBJ/Oct. 21-27, 2013/In Depth

The NBA's Silver years

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1992
Adam Silver hired as special assistant to the commissioner.

1995
NBA.com debuts.

1999
The NBA becomes the first league to launch its own network, NBA.com TV (now NBA TV).

2000
NBA Entertainment and NBA Properties are reorganized, with the operations of the two companies combined under Silver.

2002
The NBA reaches six-year deals, totaling $4.6 billion, with ABC/ESPN and AOL Time Warner to televise games beginning with the 2002-03 season.

2004
Silver assumes oversight of the league’s team marketing services division following the departure of senior vice president Bernie Mullin.

2006
NBA Board of Governors approves Silver as NBA deputy commissioner and chief operating officer.
2007
The NBA agrees to eight-year, $7.5 billion media rights renewals with Turner and ESPN/ABC.

2008
Turner and the NBA announce a partnership through which the companies will jointly manage the NBA’s digital businesses from the 2008-09 season through the 2015-16 season.

2009
Beginning this season, the league allows teams to sell ads on their practice jerseys.
NBA TV increases its distribution to more than 45 million homes with carriage deals with Cablevision, Time Warner Cable and Dish Network.

2011
The NBA institutes a lockout on July 1. In December, the owners and players ratify a new labor agreement, ending the 161-day lockout.

2012
Commissioner David Stern says he will recommend Silver to succeed him as commissioner when he retires.
Google agrees to pay the NBA a rights fee in the low six figures to stream 350 NBA D-League games.

2013
The NBA and SAP AG launch NBA.com/Stats, providing comprehensive league statistics.

Source: SportsBusiness Journal research

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