SBJ/Oct. 14-20, 2013/Leagues and Governing Bodies

NFL weighs spinning off event hospitality business

The NFL is considering spinning off its event hospitality business into a separate company, sources close to the league said.

The NFL has been approached by a company in the hospitality space to form a joint venture with the league’s NFL on Location unit, which provides exclusive travel packages to the Super Bowl, Pro Bowl, draft and London regular-season games.

If the NFL did spin off the business, it would be a first for the league to take a unit and remove it from the NFL corporate body. The idea is that once removed from the league’s multilayered oversight, and in conjunction with the other party, NFL on Location could grow quicker than within the NFL. NFL on Location employees would work for the new business rather than for the NFL.

If the league moves on the initiatives, many details still remain to be resolved, including working with the NFLPA on how revenue is counted toward the salary cap. Sources said the NFLPA has not yet been contacted about the potential move.

The NFL declined to comment.

Other details would include the joint venture structure with the other company, the identity of which could not be determined, and how NFL on Location interacts with clubs it seeks to align with for new packages.

— Daniel Kaplan

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