Menu
Leagues and Governing Bodies

NFL weighs spinning off event hospitality business

The NFL is considering spinning off its event hospitality business into a separate company, sources close to the league said.

The NFL has been approached by a company in the hospitality space to form a joint venture with the league’s NFL on Location unit, which provides exclusive travel packages to the Super Bowl, Pro Bowl, draft and London regular-season games.

If the NFL did spin off the business, it would be a first for the league to take a unit and remove it from the NFL corporate body. The idea is that once removed from the league’s multilayered oversight, and in conjunction with the other party, NFL on Location could grow quicker than within the NFL. NFL on Location employees would work for the new business rather than for the NFL.

If the league moves on the initiatives, many details still remain to be resolved, including working with the NFLPA on how revenue is counted toward the salary cap. Sources said the NFLPA has not yet been contacted about the potential move.

The NFL declined to comment.

Other details would include the joint venture structure with the other company, the identity of which could not be determined, and how NFL on Location interacts with clubs it seeks to align with for new packages.

— Daniel Kaplan

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2013/10/14/Leagues-and-Governing-Bodies/NFL-hospitality.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2013/10/14/Leagues-and-Governing-Bodies/NFL-hospitality.aspx

CLOSE