Breaking Ground Push produces Auto Club Speedway sellout TD Garden ties LinkedIn into B2B Australian deal is a first for Fan360 Unique sales test for Braves, Van Wagner ANC allows more real-time content Breaking Ground Idea worth rolling dice on in Atlanta? Business of Sports Summit: Atlanta Hawks imagine oasis in The Gulch
Upcoming Conferences and Events
SBJ/Oct. 14-20, 2013/Facilities
Edgar’s keeps things hopping at Safeco Field ’Pen
Published October 14, 2013, Page 32
This is no ordinary Mexican restaurant in Seattle. Edgar’s, tucked in the left-field corner at Safeco Field, opened this past season. It is the newest addition to The ’Pen, the revamped outfield concessions space that first opened three years ago at the Mariners’ ballpark.
|The outfield is “in” at the home of the Mariners.
The retrofit has paid off handsomely for the Mariners, concessionaire Centerplate and local chef Ethan Stowell, the culinary expert behind Edgar’s Cantina. For 2013, there was a 42 percent increase in per caps at The ’Pen over last year, primarily because of the addition of Edgar’s, said Rebecca Hale, a team spokeswoman.
Two years ago, the first year for The ’Pen, per caps jumped 87 percent before a modest 10 percent increase last year. The old layout, called the Bullpen Market, was a dark, unwelcoming place, said Scott Jenkins, the Mariners’ vice president of ballpark operations.
On this final Friday of the regular season, the Mariners lost their 90th game a few hours after Eric Wedge announced he would not return as the team’s manager in 2014. The ballpark was half-full, but it was Fan Appreciation Weekend on top of College Night ($5 beers and a DJ) and there was a whiff of celebration in the air. Felix Hernandez, the club’s star pitcher, made his final home appearance of the year, and a section of his loyal rooters wore yellow “King Felix” T-shirts and flashed K cards for every one of his strikeouts.
Many in the crowd of 23,014 headed for The ’Pen, open to all ticket holders, to hang at Edgar’s or stand at a drink rail adjacent to the bullpens. Some were oblivious to the game, texting and flirting at the field-level space. In the visitors’ bullpen, an A’s pitcher came over to greet a toddler.
Safeco’s recent upgrades extend to a public fireplace in right field, a new wine bar on the main concourse and MLB’s biggest video board, which debuted in April.
A new cellphone charging station in The ’Pen co-branded for the Mariners and MLB’s mobile applications was installed during the final homestand.
Next summer, Safeco Field turns 15 years old after opening midseason in 1999. The Mariners run the only stadium with a roof in rainy Seattle and the machinery operating the retractable structure is rusty and needs repairs. The team has hired Skanska, the same construction firm that built MetLife Stadium, to replace the wheel assemblies on the roof, Jenkins said. The first 16 of the 128 wheels will be replaced this offseason for a project that will last eight years.
The Mariners will pay the $8 million total cost of the project and be reimbursed by the Washington State Major League Baseball Stadium Public Facilities District, the trust leasing the ballpark to the team, Jenkins said.