SBJ/Sept. 30-Oct. 7, 2013/In Depth

Sponsorship directory of the major leagues

MLB
Sponsor     Partner since
Aquafina (PepsiCo)     1997
Bank of America     2004
Bayer Advanced Aspirin, One A Day and Alka-Seltzer (Bayer)     2008
Budweiser (Anheuser-Busch)     1980
Chevrolet (General Motors)     2005
Firestone     2010
Frito-Lay (PepsiCo)     2006
Gatorade (PepsiCo)     1990
Gillette (Procter & Gamble)     1939
Head & Shoulders (Procter & Gamble)     2011
Kellogg’s     2013
Lipton (PepsiCo)     2013
MasterCard     1997
Nike     1998
Pepsi-Cola     1997
Scotts     2010
Sirius XM     2005
T-Mobile     2013
Taco Bell     2004

MLS
Sponsor     Partner since
Adidas     1996
Allstate     2011
AT&T     2009
Bimbo Bakeries     2011
Budweiser     1996
Castrol     2010
Continental Tire     2010
EA Sports     2012
El Jimador Tequila     2011
Gatorade (PepsiCo)     2003
Home Depot     2008
Jeld-Wen     2011
Makita Tools     2008
Microsoft (Xbox)     2008
Microsoft (Windows)     2013
Panasonic     2003
PepsiCo (Pepsi, Aquafina)     1996
Quaker (PepsiCo)     2012
Red Bull     2008
USA Today Sports Images     2013
Visa     2007
Volkswagen     2008
Wells Fargo     2013

NASCAR
Sponsor     Partner since
3M     1999
Axalta     1998
Bank of America     2007
Camping World     2008
Canadian Tire     2007
Chevrolet     2000
Coca-Cola (Coca-Cola, Dasani, Nos, Powerade)     1998
Coors Light (MillerCoors)     2008
Drive4COPD     2010
Duralast     2013
Exide     1997
FDP     2013
Featherlite     2001
Ford     2001
Freescale     2011
Freightliner     2006
Goodyear     2000
Growth Energy     2010
Head & Shoulders, Old Spice (Procter & Gamble)     2002
Hewlett-Packard     2013
K&N     2011
Mars (M&M’s, Combos, Pedigree, Snickers)     1999
McLaren Electronics Systems     2011
Mobil 1 (ExxonMobil Lubricants)     2003
Nabisco (Kraft)     2000
National Corn Growers Association     2011
Nationwide Insurance     2008
New Holland     2012
Prevost     2013
Safety-Kleen     2004
Sherwin-Williams     2013
Sirius XM     2007
Sprint     2004
Sunoco     2004
Toyota     2003
Unilever (Breyers, Hellmann’s, Klondike, Ragu)     2008
UPS     2000
Visa     1999
Whelen     2004

NBA
Sponsor     Partner since
2K Sports     2012
Adidas     2002
American Express     2010
Budweiser (Anheuser-Busch)     1998
AutoTrader.com     2007
BBVA     2010
Cisco     2007
Coca-Cola (Sprite)     1986
Kia Motors     2007
Nike     1992
Gatorade (PepsiCo)     1984
SAP     2012
Spalding     2005
Sprint     2011
State Farm     2010
Taco Bell     2009
Note: Full marketing partners through the end of the 2012-13 season.

NFL
Sponsor     Partner since
Anheuser-Busch     2011
Barclays     2010
Bose      2011
Bridgestone     2007
Campbell’s Soup     1998
Castrol     2010
Dairy Management     2003
FedEx     2000
Frito-Lay (PepsiCo)     2000
Gatorade (PepsiCo)     1983
General Motors     2001
Lenovo     2012
Marriott     2011
Mars     2002
McDonald’s     2012
Microsoft (Windows, Surface)     2013
Microsoft (Xbox)     2011
NetApp     2013
Papa John’s     2010
Pepsi     2002
PepsiCo (Aquafina, Quaker, Tropicana)     2012
Procter & Gamble (Cover Girl, Duracell, Gillette, Head & Shoulders, Old Spice, Tide, Vicks)     2009
SAP     2012
USAA     2011
Verizon     2010
Visa     1995

NHL
Sponsor     Partner since
Anco Wipers     2013
PepsiCo (Aquafina, Frito-Lay, Gatorade)     2006
Bell Mobility^     2009
Bridgestone     2007
Canadian Tire^     2010
Cisco     2008
Compuware     2009
Discover*     2010
Enterprise Rent-A-Car     2010
Geico*     2010
Hershey^     2009
Honda*     2009
Kraft     1989
Las Vegas Convention & Visitors Authority     2009
McDonald’s*     2007
MillerCoors/Molson     2011
Mondelez     2012
Reebok     2003
Scotiabank^     2007
Sirius XM     2007
Starwood Hotels and Resorts     2009
Ticketmaster     2008
Tim Hortons^     2010
Verizon*     2006
Visa^     2008
York (Johnson Controls)     2012
^ Canada only
* U.S. only


Source: The leagues

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