NBC readies year-out efforts for Games Pan Am Games provide small taste of Rio Boston targets $1.52B in sponsor sales U.S. Olympic Museum in fundraising mode New territory for marketing Olympians USSA sees big potential for big air USOC looking for answers from Boston USOC, NCAA aim to protect athletes Blackmun: No other cities in the mix For IOC channel, much to decide
SBJ/Sept. 16-22, 2013/Olympics
Tokyo best option for 2020 Games
Published September 16, 2013, Page 29
“The other two were just too risky,” International Olympic Committee member Denis Oswald said of Istanbul and Madrid after the Sept. 7 vote.
That’s why Tokyo fell just six votes short of winning the election outright in the first round, and it’s why the city won with a clear 60-36 majority in the second round. Compared with its peers, Tokyo offered the best option for the Olympic brand, right now. It’s a dependable city that has hosted the Games before; it has a strong infrastructure in place and $4.5 billion in the bank to build 10 new venues; and it has the world’s third-largest GDP.
Tokyo was exactly what the IOC wanted: Safe, dependable, financially sound and, relatively speaking, risk free.