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golfer since she was 8 years old, Regina O’Brien was able to bring a player’s perspective to the Golf Channel when she joined the network’s marketing team in 2007. More recently, she was a key voice in Golf Channel’s highly successful “We Know We’re Different” campaign that launched late last year and highlighted what O’Brien calls the “quirky” culture of golf. Now distributed to more than 84 million homes, Golf Channel is on pace to register its most watched year for the third consecutive year.
“The quality of our production has been enhanced greatly, and people are staying with us longer because of the quality of the game,” O’Brien said.
O’Brien and her team already have set their sights on bigger projects ahead, as well. Among them: the 2016 Rio Summer Games. “Golf is back in the Olympics,” O’Brien said. “This is going to be a worldwide changer for our sport, and obviously we want to be a big part of that.”
— Jillian Fay
“Not only is Regina a strategic and innovative leader, she also is the ultimate team player. She is a trusted adviser on nearly every area of our business.”
— Mike McCarley | President | NBC Golf Media
