SBJ/Sept. 9-15, 2013/Game Changers

Game Changers: Lisa Boggs

Photo: DAVE HAWKINS PHOTOGRAPHY
Bridgestone supplies Firestone tires for the IndyCar Series, keeping Boggs on the move.
Corporate Partners
Lisa Boggs
Bridgestone Americas | Director of Motorsports

W
When Al Speyer retired earlier this year after 38 years as executive director of motorsports at Bridgestone, Lisa Boggs was named to take his place, a task she described as “an honor, exciting and quite daunting.”

Speyer’s retirement left large shoes to fill, but Boggs believes her extensive background in motorsports marketing and public relations has equipped her with the necessary skills to continue a strong tradition. “I’ve been very fortunate to work with some great people, companies and clients that have helped build the foundation,” she said. “It’s like I’ve been in training for something like this.”

Prior to Bridgestone, Boggs was vice president at Matter Inc., Edelman’s sports and entertainment practice, where her list of clients included NASCAR, the Indianapolis Motor Speedway and the Izod IndyCar Series. In 2011, she headed Izod’s public relations campaign to generate non-endemic media interest for the 100th anniversary of the Indianapolis 500.

With Bridgestone being the supplier of Firestone tires for the IndyCar Series, Boggs enjoys the diversity of her role, often leaving her Nashville office for one of the tracks where the IndyCar Series competes or for other, related sites. “One minute, I’m [in Nashville] wearing my integrated marketing and communications hat, and the next I’m speaking with our fantastic engineering group in Akron, Ohio, about tires for an upcoming event,” she said.

— Anna Hrushka

  • Person who had the biggest influence on your career in sports: My father, for the perspective and work ethic he demonstrated and taught me.
  • Best advice you’ve received: Relationships, honesty and integrity are paramount.
  • What would you, at age 18, find surprising about the person you’ve become today?: I never would have guessed how much I enjoy being at a racetrack with my “racing family.”
  • The biggest challenge I face working in the sports business is …: Staying on top of the ever-changing sports business landscape.
  • My vision of success is …: A colleague or client telling me that I have led by example.

“Lisa is an incredibly passionate individual and she brings that focus and tireless pursuit of excellence to her work. I was instantly impressed with her level of expertise, knowledge and relationships within the motorsports industry, and how she applied that toward a really smart strategy for clients. My first time walking the track with her took forever because she knew everyone from driver to owner to sponsors to pit crew, and they all stopped to talk with her.”

— Mary Scott | Managing director | Matter Inc.

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