SBJ/Sept. 9-15, 2013/Game Changers

Game Changers: Donna Providenti

Photo: IGNACIO LINARES / LEADDOG MARKETING GROUP
LeadDog has experienced tremendous growth under Providenti’s leadership of day-to-day operations.
Corporate Partners
Donna Providenti
LeadDog Marketing Group | Chief Operating Officer

D
onna Providenti has played a key role in developing LeadDog Marketing Group into one of the top agencies in sports. Over the past nine years, LeadDog, the agency of record for the 2014 NY/NJ Super Bowl Host Committee, has grown from 13 employees to its current staff of more than 150. As LeadDog’s chief operating officer, Providenti has run the group’s day-to-day business operations for the past four years after starting with the firm in account management and client services.

Providenti’s range of experience across sports has served LeadDog well over the past decade. She started her career as an accountant with the former Deloitte & Touche before turning back to sports after working in college athletics as an undergraduate student. She worked for the NHL’s events division, the 1999 FIFA Women’s World Cup and the Salt Lake City Organizing Committee for the 2002 Winter Olympics, filling the role as venue manager for Deer Valley Resort, one of the slalom facilities.

At LeadDog, she now is steering the company in a new direction, one in which the agency is starting to buy properties to create better balance for its overall business.

“We’re an integrated agency … so we’re bringing all those services to this one entity, and the revenue has almost doubled this year,” Providenti said. “We think going into a World Cup year we’re going to have even more success next year.”

— Don Muret

  • Person who had the biggest influence on your career in sports: Dan Mannix. He believes you can do things before you do.
  • Woman in sports business you’d most like to meet: Danica Patrick. She competes with the boys and succeeds.
  • Best advice you’ve received: Work hard, be nice. (Thanks, mom and dad.)
  • What would you, at age 18, find surprising about the person you’ve become today?: My best friends are still the same.
  • My vision of success is …: Doing something other people said was impossible.

“If you track our growth, LeadDog is one of the top job creators in the industry, and Donna’s footprints are all over that. Her impact on the longevity of people staying at our company is a point of differentiation. She inspires and mentors people.”

— Dan Mannix | President and CEO | LeadDog Marketing Group

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