A
my Stanton founded Stanton & Co. in 2006 after having worked as the first chief marketing officer of Martha Stewart Living Omnimedia. Before that, for about three years, she was the director of marketing and communications for NYC2012, the bid group that sought to bring the 2012 Summer Olympics to New York.
Her current firm, based in Los Angeles, represents a roster of brands and events that includes the espnW Women and Sports Summit, Evolve (a naturally flavored protein drink for women), and the American Diabetes Association Tour de Cure Women’s Series (a women-only cycling event). She also represents 22 individual clients, all female, including snowboarder Gretchen Bleiler, skier Heather McPhie and hockey player Hilary Knight. She represents health and lifestyle experts, including yoga instructor and author Kathryn Budig, as well.
“It’s almost like a mini model of IMG,” Stanton says of her agency, “but focused on women.”
— Liz Mullen
“What differentiates Amy is her relentless passion. She has enormous belief in her vision — for her clients, for brand-building and for the possibilities of women in sports. Amy has been a fantastic partner as we’ve built the espnW business, and I’ve valued her insight and advice throughout our rise.”
— Laura Gentile | Vice president | espnW
