SBJ/Sept. 2-8, 2013/Global Special Issue

Business of the EPL

How the clubs split TV money

Approximately $1.48 billion received last season by the EPL via domestic and overseas broadcast revenue was divided among its clubs using the following formula: half the rights fee was divided equally between the clubs; 25 percent was awarded on a merit basis determined by a club’s final league position; and the final 25 percent was distributed as a “facilities fee” based on the number of matches shown on television involving the club. International broadcast revenue is distributed equally among all 20 clubs.

Premier League total broadcasting payments, 2012-13 season (millions):

Club (2012-13 finish) Live/Delayed telecasts Equal share Facility fees Merit payment Overseas TV Total payment
Manchester United (1) 25/13 $21.0 $19.7 $23.0 $28.8 $92.5
Manchester City (2) 21/17 $21.0 $16.8 $21.8 $28.8 $88.4
Arsenal (4) 22/16 $21.0 $17.5 $19.5 $28.8 $86.8
Tottenham Hotspur (5) 21/17 $21.0 $16.8 $18.4 $28.8 $85.0
Chelsea (3) 16/22 $21.0 $13.2 $20.7 $28.8 $83.6
Liverpool (7) 22/16 $21.0 $17.5 $16.1 $28.8 $83.4
Everton (6) 14/24 $21.0 $11.7 $17.2 $28.8 $78.7
West Ham United (10) 14/24 $21.0 $11.7 $12.6 $28.8 $74.1
West Brom (8) 10/28 $21.0 $8.8 $14.9 $28.8 $73.5
Swansea City (9) 10/28 $21.0 $8.8 $13.8 $28.8 $72.3
Norwich City (11) 10/28 $21.0 $8.8 $11.5 $28.8 $70.1
Fulham (12) 10/28 $21.0 $8.8 $10.3 $28.8 $68.9
Newcastle United (16) 16/22 $21.0 $13.2 $5.7 $28.8 $68.7
Aston Villa (15) 14/24 $21.0 $11.7 $6.9 $28.8 $68.4
Stoke City (13) 10/28 $21.0 $8.8 $9.2 $28.8 $67.8
28 (14) 10/28 $21.0 $8.8 $8.0 $28.8 $66.6
Sunderland (17) 14/24 $21.0 $11.7 $4.6 $28.8 $66.1
Wigan Athletic (18) 10/28 $21.0 $8.8 $3.4 $28.8 $62.0
Reading (19) 10/28 $21.0 $8.8 $2.3 $28.8 $60.9
Queens Park Rangers (20) 11/27 $21.0 $9.5 $1.1 $28.8 $60.4
Sub Total 290/470 $419.7 $241.3 $241.3 $575.6 $1,478.0

Note: Blackburn Rovers, Bolton Wanderers, Wolverhampton, Birmingham City, Blackpool, Burnley and Hull City competed in the Football League Championship, the second-highest division in the English football league system, during the 2012–13 season. The teams earned a combined total of $125.9 million. Portsmouth competed in League 1, the third-highest division overall in the system, during the 2012-13 season, and earned $8.75 million.
Note: 1 GBP = $1.52, per conversion on XE.com on June 28
Sources: Premier League; XE.com

Kit sponsors for 2013-14

In November, Arsenal and Emirates signed a $240 million deal that renewed their kit partnership through the 2018-19 season and included stadium naming rights until 2028. Starting with the 2014-15 season, General Motors’ Chevrolet brand will appear on the front of Manchester United’s jersey as part of a seven-year, $559 million deal.

Club 2013-14 sponsor Manufacturer
Arsenal Emirates Nike
Aston Villa Dafabet* Macron
Cardiff City Maylasia Puma
Chelsea Samsung Adidas
Crystal-Palace GAC.com Avec
Everton Chang Beer Nike
Fulham Marathonbet* Adidas
Hull City Cash Converters Adidas
Liverpool Standard Chartered Warrior
Manchester City Etihad Airways Nike
Manchester United Aon Nike
Newcastle United Wonga* Puma
Norwich City Aviva Errea
Southampton aap3 Adidas
Stoke City Bet365 Adidas
Sunderland Bidvest* Adidas
Swansea City GWFX* Adidas
Tottenham Hotspur HP* Under Armour
West Bromwich Zoopla Adidas
West Ham United Alpari* Adidas

*New jersey sponsor for 2013-14
Source: SportsBusiness Journal research

Top 10 selling jerseys

Rank Player Club % of jerseys sold
1 Robin van Persie Manchester United 25.4%
2 Steven Gerrard Liverpool 8.2%
3 Wayne Rooney Manchester United 6.0%
4 Shinji Kagawa Manchester United 5.8%
5 Luis Suárez Liverpool 3.6%
6 Eden Hazard Chelsea 3.1%
7 Paul Scholes Manchester United 2.7%
8 Fernando Torres Chelsea 2.5%
9 Kun Agüero Manchester City 2.2%
10 Lukas Podolski Arsenal 2.1%

Source: Kitbag.com

Average uniform manufacturer fee per club for 2012-13

League Manufacturer revenue per club (millions)
Premier League $8.9
Primera División $5.2
Serie A $4.1
Bundesliga $3.9
Ligue 1 $2.1

Note: Currency conversion as of June 28, 2013: 1 GBP = 1.52 U.S. dollar.
Source: Repucom Kit Supplier Report 2012-13


CARVING UP TV RIGHTS

The EPL has awarded live television broadcast rights for all 380 Barclays Premier League matches each season for seasons 2013-14 through 2015-16 to a number of media groups:

REGION RIGHTS HOLDER(S)
Balkans IMG Media
Belgium Telenet
Brazil Fox Sports; ESPN
Bulgaria Nova
Canada Sportsnet; TSN
Caribbean IMC
China and Macau Super Sports Media Group (a)
Czech Republic AMI
Finland MTV Media
France Canal+
Germany Sky
Greece OTE
Hong Kong PCCW
Indonesia MP & Silva
Ireland BSkyB; BT (b)
Italy Pitch International
Japan IMG Media
Middle East and North Africa MP & Silva
Mongolia IMG Media
Netherlands MP & Silva
New Zealand MP & Silva
Pacific Islands MP & Silva
Poland Canal+ Cyfrowy Poland
Portugal Benfica TV
Romania Multi Media Sports Group
Russia NTV-Plus
Ships and airplanes IMG Media (c)
Slovakia AMI
South Africa, Nigeria and Sub-Saharan Africa SuperSport
South and Central America (excluding Brazil) DirecTV; PanAmericana; Sky Mexico
Spain Multi Media Sports Group
Thailand, Cambodia and Laos Cable Thai Holdings
Turkey Saran Media
UK BSkyB; BT (d)
Ukraine MP & Silva
USA NBC Sports Group
Vietnam IMG Media

(a) Six-year deal through 2018-19 season in mainland China and Macau.
(b) 154 matches were awarded in Ireland: BSkyB secured packages totaling 116 matches; BT has secured packages totaling 38 matches.
(c) The three-year deal includes coverage on Sport 24, the 24-hour live sports channel exclusively produced for the airline and cruise industry. Matches will be shown live and in highlights on specially equipped Lufthansa and Gulf Air planes as well as Norwegian Cruise Liners and Carnival UK.
(d) 154 matches were awarded in the U.K. BSkyB secured packages totaling 116 matches; BT secured packages totaling 38 matches. The overall value of the rights packages in the U.K. is $4.6 billion.
Source: EPL

Return to top

Related Topics:

Global Special Issue

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug