Business of the EPL

How the clubs split TV money

Approximately $1.48 billion received last season by the EPL via domestic and overseas broadcast revenue was divided among its clubs using the following formula: half the rights fee was divided equally between the clubs; 25 percent was awarded on a merit basis determined by a club’s final league position; and the final 25 percent was distributed as a “facilities fee” based on the number of matches shown on television involving the club. International broadcast revenue is distributed equally among all 20 clubs.

Premier League total broadcasting payments, 2012-13 season (millions):

Note: Blackburn Rovers, Bolton Wanderers, Wolverhampton, Birmingham City, Blackpool, Burnley and Hull City competed in the Football League Championship, the second-highest division in the English football league system, during the 2012–13 season. The teams earned a combined total of $125.9 million. Portsmouth competed in League 1, the third-highest division overall in the system, during the 2012-13 season, and earned $8.75 million.
Note: 1 GBP = $1.52, per conversion on XE.com on June 28
Sources: Premier League; XE.com

Kit sponsors for 2013-14

In November, Arsenal and Emirates signed a $240 million deal that renewed their kit partnership through the 2018-19 season and included stadium naming rights until 2028. Starting with the 2014-15 season, General Motors’ Chevrolet brand will appear on the front of Manchester United’s jersey as part of a seven-year, $559 million deal.

*New jersey sponsor for 2013-14
Source: SportsBusiness Journal research

Top 10 selling jerseys

Source: Kitbag.com

Average uniform manufacturer fee per club for 2012-13

Note: Currency conversion as of June 28, 2013: 1 GBP = 1.52 U.S. dollar.
Source: Repucom Kit Supplier Report 2012-13

The EPL has awarded live television broadcast rights for all 380 Barclays Premier League matches each season for seasons 2013-14 through 2015-16 to a number of media groups:

(a) Six-year deal through 2018-19 season in mainland China and Macau.
(b) 154 matches were awarded in Ireland: BSkyB secured packages totaling 116 matches; BT has secured packages totaling 38 matches.
(c) The three-year deal includes coverage on Sport 24, the 24-hour live sports channel exclusively produced for the airline and cruise industry. Matches will be shown live and in highlights on specially equipped Lufthansa and Gulf Air planes as well as Norwegian Cruise Liners and Carnival UK.
(d) 154 matches were awarded in the U.K. BSkyB secured packages totaling 116 matches; BT secured packages totaling 38 matches. The overall value of the rights packages in the U.K. is $4.6 billion.
Source: EPL