‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
The NFL this week is unveiling its first package of benefits for the league’s roughly 1 million season-ticket holders, a program called The Membership Club.
The Tampa Bay Buccaneers have employed a new off-the-field business approach that is challenging the image of the team as one awash in blackouts and fan apathy.
Four years ago, the IOC awarded Rio the 2016 Olympics. The pick was a continuation of the IOC’s push to take the Olympics to new territories and engage emerging economies. So as the IOC gathers this week to select the host city for the 2020 Summer Games, observers will be watching to see if that trend continues.
Twitter has taken its most significant step into the sports world by hiring Geoff Reiss to build out the company’s sports business, according to several sources.
NHL Commissioner Gary Bettman’s salary and benefits climbed to more than $8 million for the 2011-12 season, the most recent full season prior to the 2012-13 lockout, according to the league’s newly available tax filing.
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