CFP picks firms to run events Learfield still a ‘growth story’ Big South signs sponsors Utz, Kangaroo Schools turn to FanGauge for deeper data ASU draws on NFL experience Retailers buy into CLC platform At IMG College, bold plans IMG College will sell Harvard sponsorships Conference TV roundup SEC schools prep for network launch
Upcoming Conferences and Events
SBJ/Aug. 19-25, 2013/Colleges
Nelligan back as FAU rights holder
Published August 19, 2013, Page 11
Nelligan will have rights to FAU’s corporate sponsorship, signage and advertising sales, among other assets.
Chun spent 15 years as an associate AD at Ohio State before taking over the Owls’ athletic program last summer, when the Nelligan deal initially expired. With FAU in the second year of its football stadium and entering its first season as a Conference USA member, Chun asked for additional time so that he could research the value of FAU’s multimedia rights.
“That bridge was important,” he said. “That also gave us a year to see the level of professionalism Nelligan brought to the table.”
Chun hired Chicago-based Navigate Marketing to evaluate FAU’s sponsorship assets and values, which led to the most recent deal. That was an important step for a school moving up in conferences and trying to build on a young football program entering its 13th season. Mark Donley, senior vice president at Nelligan, led the talks for the rights holder.